Copy Lead

Dutch version below

Obsessed with having the last word?

Writing for an international MedTech giant isn't the same as crafting copy for a Belgian construction brand. Both demand brilliant writing, but they require entirely different voices, sector expertise and creative minds.

As our new Copy Lead, no wrong word gets past you. You bridge the gap between high-impact writing and creative direction. Working alongside our Creative Leads, Strategy Leads and Client Managers, you'll set the standard, build the workflows and orchestrate a network of both in- and out-house talent.

What you'll be doing

On a surface level, you will:

Be the brain behind creative concepts, write copy for complex B2B brands and act as the go-to sounding board when a writer gets stuck or a brief. You read people as well as you read a brand, and when opinions clash, you're the one who gets everyone back on the same page (pun 100% intended).

On a deeper level, you will:

• lead the narrative

  You write sharp, convincing copy for ambitious B2B brands. From positioning statements and campaign concepts to scripts and web copy, you turn complex technologies and business challenges into compelling stories.

• set the standard

  You guide writers to the right angle, challenge work when it isn't quite there yet, and provide clear, constructive feedback that elevates others without needing to rewrite everything yourself.

• find the right fit

  You assess briefs and diagnose what they need: Specialized sector knowledge, a specific tone of voice, a conceptual brain? Together with Client Managers, you decide whether a job stays in-house or goes to a specialized freelancer.

• orchestrate the flow

  You oversee the copy workflow and -load across all accounts. You build and manage a reliable network of external specialists, keeping deadlines on track and intervening before workloads become unsustainable.

• explore the unknown

  From refining copy processes to testing how AI tools can sharpen research, ideation and production. When you find something that works, you bring the team along and get them just as excited about it as you are.

Who you are

• You've done this before. You bring 5 to 7 years of experience as a copywriter, ideally within a B2B agency or complex technical environment. You've mastered your craft, but you don't feel the need to write every single word yourself.

• You've sat through the lecture halls. You hold a university degree in Communications, Linguistics, Journalism, Marketing or a related field

• You write native-level English. Your English writing is flawless, nuanced and sharp. Strong Dutch skills are a major asset, enabling you to navigate local and international accounts with equal ease.

• You're as practical as you are creative. You know the distinction between a capacity issue and an expertise issue. You combine high creative standards with a pragmatic sense of timing, budget and resource planning.

• You're a trusted connector. You know how to brief, guide and challenge creative talent while building warm, reliable relationships with colleagues, clients and freelancers alike.

How we support you

At BBC, you own your work. That means the freedom to experiment, test new tools and try things that haven't been tried before. On top of that, we actively invest in curiosity through our BBC Academy, Club Curiosity, talks and conferences. There's always something worth learning here.

In addition, we offer:

• A solid package

  A competitive salary that reflects your experience, combined with a comprehensive benefits package. Payflip cafeteria plan, hospitalization insurance, meal and eco vouchers, a net expense allowance, a laptop, smartphone + subscription. Work-life balance thanks to flexible hours, extra vacation days and ADV days.

• Some nice extras

  Yearly BBC weekend, Inspiring Brand Days, a yearly day of charity work, creative after works, shared daily lunches and, of course, regular drinks on the sunroof terrace. Plus, you'll be working from our inspiring office, just a short walk from the station.

About us: We are a Belgium-based creative business agency. We help ambitious B2B companies grow through strategy, creativity and digital innovation. Browse our latest cases, read what your possible future colleagues have been curious about lately and see if it clicks. We're already looking forward to meeting you

Your application deserves real attention. That is why every resume and cover letter is manually reviewed by a member of our HR team.

Nederlandstalige versie

Je hebt graag het laatste woord?

Schri