Marketing & Communications Specialist | Hospidex Tienen (BE)

Marketing & Communications Specialist | Hospidex Tienen (BE)

As a Marketing & Communication Specialist, you’ll work closely with the Business Manager and Marketing Manager. You’ll translate market insights and product knowledge into strong positioning, successful product launches, and marketing initiatives that contribute to commercial growth.

What will you do?

• You will support the development and implementation of go-to-market strategies for new products and product updates.
• You will coordinate product launches and ensure smooth collaboration between Product Management, Sales, Operations, and Marketing.
• You will support Business Managers in developing marketing plans that align with commercial objectives.
• You analyze market trends, customer needs, and competitive insights and translate them into concrete opportunities.
• You’ll help determine which sales channels and marketplaces offer the greatest potential.
• You will develop and update marketing and sales materials such as brochures, presentations, catalogs, product sheets, landing pages, and digital content.
• You create content for websites, social media, email campaigns, events, and other marketing channels.
• You monitor campaigns and marketing KPIs and develop recommendations for improvement.
• You will provide support for trade shows, conferences, webinars, and customer events, and coordinate demonstration materials and product samples.
• You will manage and optimize the corporate website and support the development of content that reinforces the organization’s identity, expertise, and values.
• You will contribute to internal communication projects that inform, connect, and engage employees.
• You will support communications related to strategic projects, partnerships, acquisitions, and other business initiatives.
• You will coordinate corporate communications in collaboration with HR, Sales, Product Management, and the Management Team.

Wanted talent

You are an enterprising marketer who effortlessly switches between strategy and execution. You combine a commercial mindset with strong communication skills, and you thrive on successfully bringing products to market.

• You work in a highly proactive, independent, and organized manner.
• You have strong communication skills and easily build relationships with internal and external stakeholders.
• You are creative, analytical, and results-oriented.
• You translate complex information into clear and compelling messages.
• You have experience in a B2B environment.
• You have experience with product launches, marketing projects, or go-to-market initiatives.
• You speak and write Dutch, French, and English fluently.
• You are familiar with Microsoft Office, digital marketing tools, and CRM and CMS platforms.

Additional advantages

• Experience with WordPress.
• Knowledge of Adobe Creative Cloud, Dynamics 365, or SharePoint (or other tools).
• Experience with marketplaces and online sales channels.

Our offer

You’ll take on a multifaceted role in which you’ll have a visible impact on product positioning, customer engagement, and commercial growth. You’ll have the freedom to take initiative, develop ideas, and collaborate with colleagues from different countries and disciplines. We offer a dynamic environment where entrepreneurship, collaboration, and a focus on results are central.