Brand Manager Pharma RX
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Our client is a specialized healthcare organization focused on developing and commercializing innovative therapies for complex diseases. The business combines scientific expertise, patient focus and ambitious growth objectives within a collaborative international environment.
Jobomschrijving
As a successful Brand Manager Pharma RX - Rare Diseases - Belux your responsibilities are:
- Develop and execute local brand strategies for the rare diseases portfolio aligned with global priorities
- Lead cross-functional projects to support Pharma RX portfolio across commercial, medical and market access teams
- Translate scientific data into impactful customer engagement initiatives targeting HCPs
- Translate business priorities into practical marketing activities and clear actions.
- Plan and deliver product launches, campaigns, events and educational activities for HCPs
- Manage brand positioning to ensure consistent communication across relevant materials.
- Localize global marketing materials for the BeLux market
- Analyze market trends, customer insights and business performance
- Manage external agencies and marketing partners
- Manage project timelines and budgets linked to agreed brand activities.