Communications Lead
Il y a 2 jours
Brussel, Brussel-Hoofdstad, Belgique
Pluxee Belgium
Temps plein
90 000 € - 130 000 € Contrat
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Responsibilities
1. Communications Strategy, Narrative & Messaging
- Translate Pluxee's global and country strategy into a clear local communications strategy and communication priorities.
- Own and maintain the corporate narrative and messaging framework, ensuring consistency across audiences and channels.
- Translate Marketing positioning and brand choices into clear, credible and audience-relevant communication.
- Advise leadership, Marketing, Product and other functions on communication approach, messages, timing and stakeholder considerations.
2. PR, Media, Reputation & Executive Communications
- Own local PR and media relations, including proactive media opportunities, press materials, spokesperson preparation and agency management.
- Build and protect Pluxee's corporate reputation through relevant external communications, thought leadership and stakeholder engagement.
- Lead executive communications and support senior leaders with speeches, key messages, interviews and external visibility.
- Own crisis and issues communications, ensuring fast, accurate and coordinated responses with relevant internal stakeholders.
3. Corporate & Internal Communications
- Own corporate communications across relevant stakeholder groups and channels.
- Own internal communications planning and delivery, including leadership communication, change communication and employee-facing content.
- Ensure important business priorities, organisational changes and strategic initiatives are communicated clearly and consistently.
- Manage editorial calendars and channel governance for communications activities.
4. Integrated Campaign Planning, Coordination & Delivery
- Lead the integrated planning, coordination and delivery of local campaigns based on the campaign strategy, objectives, target audiences and positioning defined by Marketing.
- Coordinate content, assets, events, workflows, approvals, agencies and delivery across relevant communication and owned channels.
- Work closely with Digital Marketing to ensure coherent execution across digital and non-digital channels while respecting Digital ownership of digital channel strategy and performance.
- Ensure all campaign and communication assets are locally relevant, legally compliant, brand-consistent and delivered on time.
- Track delivery and communication performance and feed practical learnings back into Marketing and future campaign planning.
5. Content & Brand Expression
- Own the local content approach and ensure high-quality, audience-relevant corporate and campaign content.
- Ensure correct application of Pluxee brand guidelines, visual identity, tone of voice and messaging across communication touchpoints.
- Partner with Marketing, which owns brand strategy and positioning, to ensure consistent brand expression in execution.
- Manage production of communication materials, editorial assets, event content and other communication deliverables.
6. Team Leadership, Agency Management & Governance
- Lead the Communications team, set clear priorities and objectives, and provide coaching, feedback and development support.
- Manage workload, performance and team development in line with Pluxee people-management practices.
- Manage relevant communications, creative, PR, content and production agencies and ensure quality, efficiency and timely delivery.
- Manage relevant communications budgets and ensure appropriate forecasting and cost control.
- Ensure clear governance, approvals, regulatory compliance and stakeholder alignment for external and internal communications.
YOU ARE A MATCH IF...
Education
- Bachelor's or Master's degree in Communications, Marketing, Journalism, Business or a related field.
Work Experience
- At least 7 years of relevant experience in corporate communications, PR, internal communications, integrated communications or a comparable role.
- Proven experience managing integrated campaigns, communication programmes, agencies, budgets and senior stakeholders.
- Strong experience in PR/media relations, corporate narrative, messaging and reputation management.
- Experience in a B2B, B2B2C, B2C and/or B2G environment is an advantage.
- Experience working in a matrixed, international organisation is strongly preferred.
- Previous team leadership or people-management experience is required.