Communications Lead

Il y a 2 jours

Brussel, Brussel-Hoofdstad, Belgique Pluxee Belgium Temps plein 90 000 € - 130 000 € Contrat

YOUR NEXT CHALLENGE

Responsibilities

1. Communications Strategy, Narrative & Messaging

  • Translate Pluxee's global and country strategy into a clear local communications strategy and communication priorities.
  • Own and maintain the corporate narrative and messaging framework, ensuring consistency across audiences and channels.
  • Translate Marketing positioning and brand choices into clear, credible and audience-relevant communication.
  • Advise leadership, Marketing, Product and other functions on communication approach, messages, timing and stakeholder considerations.

2. PR, Media, Reputation & Executive Communications

  • Own local PR and media relations, including proactive media opportunities, press materials, spokesperson preparation and agency management.
  • Build and protect Pluxee's corporate reputation through relevant external communications, thought leadership and stakeholder engagement.
  • Lead executive communications and support senior leaders with speeches, key messages, interviews and external visibility.
  • Own crisis and issues communications, ensuring fast, accurate and coordinated responses with relevant internal stakeholders.

3. Corporate & Internal Communications

  • Own corporate communications across relevant stakeholder groups and channels.
  • Own internal communications planning and delivery, including leadership communication, change communication and employee-facing content.
  • Ensure important business priorities, organisational changes and strategic initiatives are communicated clearly and consistently.
  • Manage editorial calendars and channel governance for communications activities.

4. Integrated Campaign Planning, Coordination & Delivery

  • Lead the integrated planning, coordination and delivery of local campaigns based on the campaign strategy, objectives, target audiences and positioning defined by Marketing.
  • Coordinate content, assets, events, workflows, approvals, agencies and delivery across relevant communication and owned channels.
  • Work closely with Digital Marketing to ensure coherent execution across digital and non-digital channels while respecting Digital ownership of digital channel strategy and performance.
  • Ensure all campaign and communication assets are locally relevant, legally compliant, brand-consistent and delivered on time.
  • Track delivery and communication performance and feed practical learnings back into Marketing and future campaign planning.

5. Content & Brand Expression

  • Own the local content approach and ensure high-quality, audience-relevant corporate and campaign content.
  • Ensure correct application of Pluxee brand guidelines, visual identity, tone of voice and messaging across communication touchpoints.
  • Partner with Marketing, which owns brand strategy and positioning, to ensure consistent brand expression in execution.
  • Manage production of communication materials, editorial assets, event content and other communication deliverables.

6. Team Leadership, Agency Management & Governance

  • Lead the Communications team, set clear priorities and objectives, and provide coaching, feedback and development support.
  • Manage workload, performance and team development in line with Pluxee people-management practices.
  • Manage relevant communications, creative, PR, content and production agencies and ensure quality, efficiency and timely delivery.
  • Manage relevant communications budgets and ensure appropriate forecasting and cost control.
  • Ensure clear governance, approvals, regulatory compliance and stakeholder alignment for external and internal communications.

YOU ARE A MATCH IF...

Education

  • Bachelor's or Master's degree in Communications, Marketing, Journalism, Business or a related field.

Work Experience

  • At least 7 years of relevant experience in corporate communications, PR, internal communications, integrated communications or a comparable role.
  • Proven experience managing integrated campaigns, communication programmes, agencies, budgets and senior stakeholders.
  • Strong experience in PR/media relations, corporate narrative, messaging and reputation management.
  • Experience in a B2B, B2B2C, B2C and/or B2G environment is an advantage.
  • Experience working in a matrixed, international organisation is strongly preferred.
  • Previous team leadership or people-management experience is required.

Skills & Capabilitie