Sales Manager Benelux

Smd-Tec serves the Benelux electronics market by providing machines and solutions for electronics production in a rapidly evolving industry. The company focuses on helping clients gain control over their production, whether they need equipment for prototypes, small series, high mix, or high volume manufacturing.

With strong local technical staff, Smd-Tec offers personal, on-site service and support. Smd-Tec partners with leading brands to offer a broad portfolio covering pick & place, inspection, soldering, printing, jetting, and component storage solutions.

Role Description

The Sales Manager Benelux is a full-time, hybrid role based in Belgium, combining on-site client visits with some work-from-home flexibility. This role is responsible for developing and managing sales activities across the Benelux region, identifying new business opportunities, and maintaining long-term relationships with electronics manufacturers and related partners.

Day-to-day tasks include

• prospecting and qualifying leads,
• conducting customer visits and online meetings,
• preparing and presenting technical and commercial proposals, and negotiating contracts.

The Sales Manager will collaborate closely with technical staff to understand customer requirements, coordinate demonstrations, and ensure a high level of customer satisfaction.

The role also involves monitoring market trends, attending industry events, and providing feedback to management and suppliers to refine offerings and sales strategies.

Qualifications

• Strong B2B sales and account management skills, including lead generation, pipeline management, and contract negotiation.
• Technical understanding of electronics production or SMT processes, with the ability to translate complex equipment capabilities into customer benefits.
• Experience building long-term customer relationships and delivering consultative, solution-oriented sales in an industrial or technology environment.
• Excellent communication and presentation skills in Dutche and English; French and/or German is highly beneficial.
• Ability to work independently, manage a regional territory, and balance travel with home-based work in a hybrid setup.
• Familiarity with CRM tools and basic business reporting to track opportunities, forecasts, and customer activities.
• Previous experience in capital equipment sales, electronics manufacturing, or related sectors is an advantage.
• Valid driver’s license and willingness to travel within the wider Benelux region.
• Relevant degree or equivalent professional experience in sales, engineering, electronics, or business is preferred.