Senior Integrated Media Lead France

Grade: 6

A propos du poste

Rattaché(e) au VP Global Integrated Media Connections, au sein de l’organisation marketing Excellence, en tant que Responsable Média Intégré pour le cluster (France & Benelux), vous aurez un rôle clé dans la définition et le pilotage de la stratégie média intégrée à l’échelle du cluster.

Welcome to Haleon. We’re a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we’ve grown, evolved and are now entering an exciting new chapter – one filled with bold ambitions and enormous opportunity. Our trusted portfolio of brands – including Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum® – lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science. Now it’s time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose – to deliver better everyday health with humanity – at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture.

French version below

About The Role

Reporting to the VP Global Integrated Media Connections within the Marketing Excellence organization, the Integrated Media Lead, France & Benelux Cluster plays a key role in defining and driving the integrated media strategy across the cluster.

This role is responsible for ensuring that paid, owned, and earned media investments are fully aligned with business priorities, brand strategies, and growth objectives, delivering a consistent, consumer-centric, and performance-driven media approach across all markets.

Operating at the intersection of strategy, data, creativity, and execution, the Integrated Media Lead collaborates closely with Marketing, Brand, Digital, and Data & Analytics teams, as well as external agency partners.

The role also contributes to building media excellence, scaling best practices across the cluster, and maximizing the return on investment of media activities.

Key Responsibilities

• Define and lead the integrated media strategy for the cluster, ensuring alignment with business priorities and brand objectives.
• Deploy a holistic approach to media planning and activation across all channels, including traditional, digital, social, and emerging platforms.
• Collaborate closely with Brand, Category, Digital, and Data & Analytics teams to deliver integrated, consumer-centric media plans.
• Lead media governance frameworks across the cluster, ensuring consistency, efficiency, and compliance across markets.
• Optimize media investment allocation to maximize performance, reach, and return on investment through data-driven insights.
• Oversee relationships with media agencies and external partners, ensuring high-quality execution and fostering innovation.
• Drive standardization, scalability, and best-practice sharing across cluster markets.
• Monitor media performance, analyze results, and provide actionable recommendations to stakeholders.
• Support the adoption and effective use of media tools and platforms across the cluster.
• Act as the cluster subject matter expert for integrated media strategy and execution.

Required Qualifications

• Master's degree (or equivalent) in Marketing, Communications, Business Administration, or a related field.
• Significant experience (8+ years) in media strategy, media planning, or integrated marketing.
• Strong understanding of integrated media ecosystems, including digital and traditional channels.
• Proven experience managing relationships with media agencies and external partners.
• Experience working within regional and/or multi-country environments.
• Strong analytical skills, with the ability to interpret media performance data and translate insights into actionable recommendations.
• Excellent communication and stakeholder management skills.
• Fluent in English.

Preferred Qualifications

• Extensive media experience, ideally within complex and multi-market environments.
• Strong understanding of digital media platforms, performance marketing, and data-driven optimization methodologies.
• Experience leading media transformation initiatives, driving innovation, or evolving operating models and capabilities.

Grade: 6

A propos du poste

Rattaché(e) au VP Global Integrated Media Connections, au sein de l’organisation marketing Excellence, en tant que Responsable Média Intégré pour le cluster (France & Benelux), vous aurez un rôle clé dans la définition et le pilotage de la stratégie média intégrée à l’échelle du c