Senior Social

SQLI is a European player and market leader in customer experience and digital transformation, helping major international brands create value through technology and digital innovation. From strategy to the effective implementation of technological solutions, we design and build robust, high-performance architectures and engaging digital experiences, combining advanced technologies, proven methodologies, and deep expertise.

To strengthen our teams (2,200 employees across 12 countries), we are looking for driven talent who share our values: Creativity, Engagement, and a Future-minded approach.

SQLI Ghent creative agency; that’s us: 50+ digital specialists working every day on projects that truly matter. For brands like Colruyt Group, Brustor, Pierre Fabre, and Jules Destrooper, we build digital strategies, campaigns, and platforms that make a real impact. As part of an international group, we have the scale and expertise of a large agency, while operating with the commitment and agility of a local team.

SQLI is a European market leader in customer experience, digital marketing and digital transformation.

Together with with digital leaders and CMO’s of ambitious brands we work across strategy, experience design, digital marketing, and ecommerce to shape platforms and experiences that truly matter.

That’s where you come in.

This position is only open to candidates who will be employed directly by us. We do not work with contractors or agencies for this role.

We Elevate. Digitally.

SQLI is a European player and market leader in customer experience and digital transformation, helping major international brands create value through technology and digital innovation. From strategy to the effective implementation of technological solutions, we design and build robust, high-performance architectures and engaging digital experiences, combining advanced technologies, proven methodologies, and deep expertise.

To strengthen our teams (2,200 employees across 12 countries), we are looking for driven talent who share our values: Creativity, Engagement, and a Future-minded approach.

SQLI Ghent creative agency; that’s us: 50+ digital specialists working every day on projects that truly matter. For brands like Colruyt Group, Brustor, Pierre Fabre, and Jules Destrooper, we build digital strategies, campaigns, and platforms that make a real impact. As part of an international group, we have the scale and expertise of a large agency, while operating with the commitment and agility of a local team.

SQLI is a European market leader in customer experience, digital marketing and digital transformation.

Together with with digital leaders and CMO’s of ambitious brands we work across strategy, experience design, digital marketing, and ecommerce to shape platforms and experiences that truly matter.

That’s where you come in.

This position is only open to candidates who will be employed directly by us. We do not work with contractors or agencies for this role.

Job Description

Make brands worth following.

Social moves fast. Brands do not win by chasing every trend or publishing more of the same. They win by understanding where they belong, how they should behave and why people should care.

As a Senior Social & Content Strategist at SQLI, you define how brands show up across social platforms, culture and communities. You connect audience behaviour, platform dynamics, content, creators, community and paid distribution into a social ecosystem that earns attention and delivers results.

You combine creative instinct with strategic discipline. You know what makes an idea platform-native, but you can also explain how it supports the brand and business objective. You turn that thinking into a sharp client story, a clear tactical plan and briefs that creative and media teams can act on.

You understand the scroll. But more importantly, you understand the strategy behind stopping it.

What you will do

• Define the role of social within a brand’s wider digital and marketing strategy.

• Develop social strategies, annual plans and campaign approaches.

• Make clear platform choices across TikTok, Instagram, Facebook, YouTube, Pinterest, Reddit and emerging channels.

• Build distinctive content territories, formats and editorial systems.

• Connect organic content, paid social, influencers, creators, UGC and community management.

• Translate cultural, audience and platform insights into relevant creative opportunities.

• Brief and challenge content, creative, influencer, community and performance specialists.

• Use social and content data to improve formats, creative choices and distribution.

• Decide where brands should invest, experiment, scale - or stay away.

• Turn social str