Director, Independent Hotel Marketing

Job Details

• Marketing Team
• Ghent - Belgium
• Full-Time Hybrid

What you will do

You will own the entire marketing motion for our global Independent Hotels segment. As the Director, Independent Hotel Marketing, you will set the channel strategy, build the demand engine, and lead a dedicated team to convert independent hoteliers into Lighthouse customers. This is a hands‑on, player‑coach role where you will not only set the strategy but also roll up your sleeves to ship campaigns and drive our growth.

What makes this different: we're an AI‑first marketing organization. You're not just expected to use Claude, ChatGPT, and Gemini — you're expected to build with them. Vibe‑code landing pages. Spin up Clay tables to enrich data, route leads, draft nurture copy, and run experiments overnight. If your reaction to "we need a 200‑account ABM motion by Friday" is to open Cowork and start building, you're going to thrive here. If you'd rather brief an agency and wait three weeks, this is not the role for you.

Where you will have impact

• Own the Indie marketing strategy. Build the global demand generation plan for independent hotels, including campaign planning, channel mix, segmentation, and pipeline targets. Defend it with data and adjust it monthly.
• Run a high‑velocity demand engine. Drive lead generation across paid media, email, webinars, field events, content syndication, and partner programs. Indie is a volume game — your funnel needs to scale.
• Build, don't brief. Use Claude, ChatGPT, and Gemini as part of your daily craft. Build agents and automations that take work off your team's plate. Maintain a portfolio of internal AI workflows that compound your team's output.
• Performance management. Build bottoms‑up targets per channel, per region, per segment. Use data to act on insights weekly, live and breath metrics like MQLs, SQLs, and closed‑won analysis.
• Partner with Sales Leadership. Optimize lead scoring, routing, and nurturing. Partner with sales leadership to keep handoffs clean and feedback loops tight. Use sales feedback to refine your next campaign, not your next quarter.
• Conversion optimization. Test and improve landing pages, forms, and lifecycle journeys. A/B test relentlessly. Treat the website as a product, not a brochure.
• Field & event marketing. Use field events, conferences, and partner moments to drive pipeline in the markets where independent hoteliers gather. Make every event accountable to a number.
• Budget ownership. Manage the indie marketing budget with discipline. Reallocate to what's working. Kill what isn't.

About our team

You’ll be joining our global Marketing team, a group of creative thinkers who blend the art and science of marketing to drive revenue and deliver amazing experiences. We are an AI‑first organization where every marketer is expected to think like a builder and use technology to innovate. In this role, you will lead the charge for our independent hotels segment, a key growth area for Lighthouse, working closely with our content, paid media, field events, and Indie sales teams. You'll guide a dedicated team, focus on the metrics that matter, and push the boundaries of what's possible in a fun, collaborative, and fast‑paced environment.

What’s in it for you?

• Flexible working environment: Work from home or at one of our global offices.
• Flexible time off: Autonomy to manage your work‑life balance.
• Collaborative team: High‑bar, friendly, creative, and passionate colleagues.
• Career development: Workshops, frameworks, tools, training, and processes to realize your full potential.
• Impactful work: Shape products relied on by 85,000+ users worldwide.
• Mobility options: Mobility budget or company car (based on your job category).
• Competitive compensation: Proactively maintained to value your work.
• Net allowance: to support home office related expenses.
• Vouchers: lunch vouchers & eco vouchers.
• Comprehensive health insurance: Extensive coverage for you and your dependents.
• Pension funding: Group insurance to secure your future.
• Referral bonuses: Earn rewards for bringing in new talent.

Who you are

Essential

• A minimum of 10 years of marketing experience, with 5-7 years in a growth, demand generation, or digital marketing leadership role at a B2B SaaS company.
• An AI-native operator who doesn't just use tools like Claude, ChatGPT, and Gemini, but actively builds automations, workflows, and uses AI for research and as a thought partner.
• Hands‑on expert in HubSpot and Salesforce, with the ability to build and optimize within these platforms yourself.
• Highly analytical and comfortable