Head of Marketing
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En tant que Marketing Manager , vous définissez et déployez la stratégie marketing pour plusieurs gammes de produits techniques destinées à un marché B2B international.
Vos principales responsabilités
- Élaborer et mettre en œuvre la stratégie marketing des différentes divisions produits.
- Coordonner les lancements de nouveaux produits, depuis leur phase de développement jusqu'à leur commercialisation.
- Concevoir et piloter des campagnes marketing multicanales.
- Organiser des shootings photos, tournages vidéo, mailings et autres actions de communication.
- Développer et actualiser les supports marketing :
- Gérer et optimiser les contenus du site web et assurer la cohérence de la communication digitale.
- Organiser la participation à des salons professionnels, foires et événements nationaux et internationaux.
- Réaliser une veille concurrentielle et analyser les tendances du marché afin d'identifier de nouvelles opportunités de développement.
- Encadrer, accompagner et développer
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