Marketing Automation Expert

Marketing Automation Expert

Hybrid: 2x/week Brussels | Full-time |

Do you have a strong background in Marketing Automation and enjoy turning business requirements and customer data into smart, targeted campaigns?

Dignify is looking for an experienced Marketing Automation Expert.

In this role, you’ll work at the crossroads of marketing, data and technology. Your main focus? Translating business needs into the right audiences, targeting logic and automated campaigns.

You’ll be working with Adobe Campaign within a complex, data-driven environment. Previous Adobe Campaign experience is definitely an asset, but experience with another enterprise Marketing Automation platform can be equally relevant.

What you'll do

You’ll take ownership of Marketing Automation campaigns from business requirements to technical implementation.

You will:

• Create target audiences and segmentation logic for marketing campaigns

• Determine which customers should be included or excluded based on business requirements and available customer data

• Build new campaigns and automated workflows from scratch in Adobe Campaign

• Create and optimize customer journeys across different communication channels

• Translate business requirements into technically executable campaigns and workflows

• Work with customer data and database structures to create accurate selections and targeting

• Collaborate closely with business stakeholders, Product Owners and content teams

• Participate in an Agile way of working, including regular stand-ups and ticket-based requirements

• Optimize existing workflows and campaign logic where possible

• Share your Marketing Automation expertise and best practices with colleagues

The use cases can vary widely. You might, for example, identify a specific audience based on customer characteristics or events and translate this into the right campaign, communication or commercial follow-up.

At the heart of your role is one key question: who is the right audience for this campaign?

What we're looking for

We’re looking for someone who combines strong technical Marketing Automation experience with the ability to understand and challenge business requirements.

• Around 5+ years of relevant experience in Marketing Automation, campaign management or a closely related domain

• Strong hands-on experience with an enterprise-level Marketing Automation platform, preferablyAdobeCampaignbutcanbeanotherplatform.

• Knowledge of SQL

• Experience building complex campaigns, workflows, audiences and customer segments

• Strong understanding of targeting and selection logic, including inclusion and exclusion criteria

• Comfortable working with customer data and database structures

• Able to translate business requirements into concrete Marketing Automation solutions

• Strong communication skills and experience working with both technical and business stakeholders

• Comfortable collaborating with Product Owners, business teams and content specialists

• A proactive, structured and detail-oriented way of working

• Experience with Agile/Scrum ways of working

• Experience with cross-channel customer journeys and personalized campaigns

• Good command of English

• Good command of Dutch and/or French; understanding of the other national language is a plus

What makes you the right fit?

This isn’t a role where you simply receive a campaign brief and press a button.

You’re comfortable digging into a business requirement, asking the right questions and figuring out how it can be translated into the right audience, segmentation logic and campaign flow.

You enjoy the technical side of Marketing Automation, but you’re equally comfortable collaborating with business stakeholders, a Product Owner or content colleagues to turn their requirements into a working solution.

And even if Adobe Campaign isn't the platform you've used before, you're comfortable learning a new Marketing Automation environment and applying the expertise you've built with other tools.

What you'll enjoy @ Dignify

Joining Dignify means combining a challenging project with the expertise, opportunities and atmosphere of a specialized Marketing Automation team.

You can look forward to:

• Being surrounded by experienced Marketing Automation and technology specialists who are happy to share their knowledge and support your growth

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