Creative Strategist Antwerp

Socialsky is an innovative digital marketing agency specialising in social media management. Our speciality? Creating content seen by millions of people every month, for well-known Belgian and international brands. We help our clients strengthen their presence through strategic advice and creative content.

The job

As a Creative Strategist, you turn our clients' business challenges into concepts, content series and formats designed for social media. You bridge the gap between strategy and the content that comes to life on screen.

For the projects you lead, you take ownership of the creative recommendation: developing ideas, bringing the right people together, convincing clients and guiding teams through to execution.

You'll work closely with our creative teams, Community Managers, Digital Account Managers and Performance Managers to bring ambitious social-first campaigns to life.

What we expect from you

• Own and challenge briefs. Understand the brand's objectives, audience and the problem to solve. Ask the right questions and define a clear creative direction.
• Turn strategy into concrete content. Develop concepts, recurring content series, activations and formats tailored to how people use each platform.
• Develop ideas from start to finish. Define the hook, creative mechanism, storyline, tone and references. Show what the content will look like and how it can be produced.
• Prepare and lead brainstorming sessions. Set the direction, inspire ideas, move discussions forward and select the strongest concepts. Turn brainstorms into concrete ideas and clear next steps.
• Present and defend creative recommendations to clients. Build a compelling story connecting the marketing challenge, the insight, the creative idea and its relevance to the audience and the brand.
• Guide production. Write clear scripts and briefs, provide creative direction to production teams and give feedback that makes the content stronger.
• Take ownership of your projects. Organise your work, meet deadlines, anticipate challenges and proactively propose solutions.
• Continuously improve creative output. Analyse audience reactions, understand what captures attention and drives engagement, and use these insights to develop future ideas.

About You

• Proven experience in creative concept development, ideally in an agency, with a strong track record in social media and content creation.
• In-depth knowledge of TikTok, Instagram and YouTube: how people use them, their creators, communities and storytelling conventions.
• Curiosity that goes beyond your feed: pop culture, emerging conversations, behaviours and cultural references that can inspire brands.
• The ability to develop brand-specific creative concepts and turn them into multiple pieces of content without exhausting the original idea.
• Strong creative judgment: you know how to choose a direction, explain why it's worth pursuing and help others develop their ideas.
• Solid marketing understanding: every recommendation serves a clear objective and gives the brand a relevant place in the content.
• The autonomy to move projects forward and the confidence to lead a group or present to clients.
• Experience in scriptwriting and collaborating with production teams.

What We Offer

• Competitive salary and attractive benefits (MacBook, iPhone, mobile subscription, meal vouchers, eco vouchers and mobility budget).
• Real responsibilities, autonomy and a tangible impact on ambitious brands.
• Plenty of learning and career development opportunities.
• A stimulating work environment with supportive colleagues.
• Remote working opportunities.