Insights & Intelligence Lead

Who we are:

Burson, part of WPP, is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation.

WPP (LSE/NYSE: WPP) is the trusted growth partner for the world’s leading brands. We unitecutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counselin a single company –powered by exceptional talent and our agentic marketing platform, WPP Open,to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com

For more information visit bursonglobal.com and follow us on LinkedIn and Instagram.

At Burson Brussels, we blend craft, curiosity, counsel, and camaraderie to deliver cutting-edge public affairs and communications strategies. Thriving in Europe’s political heart, our dynamic team excels in navigating complex policy and communications challenges, shaping reputations, and driving meaningful business outcomes for our clients across diverse sectors. We combine strategic expertise with proprietary AI-driven insights to uncover opportunities, crafting compelling narratives that influence key decision-makers. Backed by our global network, we provide innovative, data-driven solutions that connect with audiences and deliver impact. Our inclusive, high-performance culture fuels innovation and empowers individuals to excel, creating a vibrant environment where collaboration and growth thrive. Burson clients gain more than consultancy—they gain a trusted partner committed to achieving success today and anticipating the challenges of tomorrow.

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about the role

As Intelligence & InsightsLead, you will play a pivotal role in driving the growth of Burson’s intelligenceand insightsofferandcapabilities. Reporting directly to theBelgiumCEO anda dotted line to the EMEA Chief Intelligenceand InsightsOfficer,you willbe responsible formarket demand generation, client problem-framing, commercialgrowthand the interpretation ofdata-led outputs into clear client recommendations. You will partner with the regional hub for scalable productionandtechnical delivery, whileretainingmarket ownership of the brief, client narrative, quality sign-offandcommercial accountability.
This includes working closely with market leadership and client leads toidentifyopportunities, develop tailored solutions, and deliver measurable results.

This role requires a deep understandingofemerging technologies, and the transformative potential of data and AI,and their application tothe communicationsand policylandscapeacrossEurope..
You will collaborate closely with various teams, including client services, strategy, and technology, to embed data-driven practices throughout Burson and on client projects. A keycomponentof this role will be to build and nurture relationships with senior client andteamleaders inBelgium, while connecting into the wider EMEA Intelligence & Insightscommunity.

What you’ll do:

• Growth Leadership: Drive growth of Burson’s intelligenceand insightsoffer, working with market leadership tosource, shapeand convertbriefs from existing and net-new clients.
  Develop and implement market growth strategies, leveraging Burson’s AI product suite (Sonar, Decipher, KYO, Flight School, and the Fount),our wider tech stack and the WPP Open platform.

• Client Engagement: Build andmaintainstrong relationships with key client stakeholders and leaders, understanding their business challenges and developing tailored data-driven solutions.
  Lead client presentations and workshops,showcasingthe value of Burson’s data and AI capabilities.

• Team Enablement: Empower Burson teams inBrusselstoleveragedata and AI effectively.
  Build the business casefor future localintelligence & insightcapability, brief the regional hub with clear priorities and context, and work closely withhub teamsto deployscalablesolutions for your clients.
  Foster a data-driven culture within the market.

• Product Innovation: Contribute to the ongoing development and refinement of Burson’s data products and AI suite.
  Identifyemerging client needs and collaborate with product teams to develop innovative solutions. Stay abreast of industry trends and best practices.

• Thought Leadership: Identifyand develop thought leadership opportunities related to data, AI, and their application in communications. Contribute to industry publications, speak at conferences, and represent Burson as a though