Content Strategist

About the Role

Our client is seeking an innovative Content Strategist with a strong focus on public relations to join their dynamic team in Welkom . This role is responsible for developing and overseeing the creation of compelling content that supports communication objectives and strengthens the company's brand narrative. You will translate strategic goals into engaging stories and messages distributed across various platforms. This is an excellent opportunity for a creative thinker in the Media & PR sector to shape public perception and contribute to impactful campaigns within the Free State region, working in a hybrid model.

Key Responsibilities

• Develop and implement a data-driven content strategy aligned with PR and marketing goals.
• Create and curate engaging content for press releases, blog posts, social media, and website copy.
• Collaborate with design and multimedia teams to produce compelling visual and written assets.
• Analyze content performance metrics and adjust strategies for optimal engagement and reach.
• Ensure brand voice and messaging consistency across all communication channels.
• Stay abreast of industry trends and best practices in content marketing and public relations.

Requirements

• Bachelor's degree in Communications, Journalism, Marketing, or a related field.
• 3-5 years of experience in content strategy, content marketing, or PR, with a portfolio showcasing relevant work.
• Exceptional writing, editing, and storytelling skills.
• Proficiency in SEO best practices and content management systems (CMS).
• Experience with analytics tools to measure content effectiveness.
• Ability to work effectively both remotely and from our Welkom office.

Benefits

• Competitive salary and performance bonuses.
• Flexible hybrid work arrangement.
• Comprehensive health and retirement benefits.
• Opportunities for continuous learning and professional development in Media & PR .
• A collaborative environment focused on innovation and creativity.