Junior Marketing Manager

About Innovate2Connect

Innovate2Connect (I2C) is a Belgian IT consultancy and managed services provider based in Sint-Truiden and part of the Elex Group. We work for a varied client portfolio, including Fremach, Stayen, SalesUp, Worknomads and BMW Belgium, and build our own software products with I2Labs. Our promise: intelligence that drives efficiency. Our services rest on three pillars: I2Support (management and support), I2Insights (data and insights) and I2Transform (digital transformation and AI adoption).

Purpose of the role

As Junior Marketing Manager you are the driving force behind our marketing. You work on three fronts: you promote I2C online, you support the launch and growth of the I2Labs products, and you run marketing assignments for clients such as Fremach. You do this largely independently, from strategy to execution and reporting. You join an entrepreneurial environment where AI is central to how we work, and you collaborate closely with our consultancy and product teams.

What you'll do

Independently develop the full marketing mix, from strategy to execution and reporting. Produce quality content in NL, FR and EN, making intensive use of AI tools to work faster and more consistently. Set up, run and optimize campaigns for I2C, for the I2Labs products and for clients. Measure and report results through GA4, Google Search Console and dashboards, focused on KPIs and ROI. Manage marketing automation and eCRM to follow up leads and move them through the funnel. Safeguard a consistent brand experience across all channels.

Responsibilities per domain

• Content marketing: Content strategy and copywriting: blogs, client cases, whitepapers, landing pages and social posts in NL, FR and EN. Managing the content calendar.
• Campaigns & lead gen: Setting up and following up multichannel campaigns (email, LinkedIn, Google Ads) aimed at leads for I2C, I2Labs and clients such as Fremach.
• Marketing automation & eCRM: Building email flows, segmentation and lead nurturing in tools such as Brevo, and following up the lead pipeline.
• SEO & SEA: Keyword research, on-page optimization and technical SEO basics; managing Google Search Console and paid search campaigns.
• Web analytics: Configuration and analysis of GA4, Search Console and Leadinfo; turning data into concrete actions.
• Reporting, KPIs & dashboards: Setting up dashboards (e.g. Looker Studio or Power BI), monthly reporting and ROI follow-up per client and per product.
• Brand & online presence: Growing the I2C brand online and supporting the I2Labs product launches (Insights, Connect, Viewer, Council).

An AI-first way of working: At I2C, AI is not a side note but the standard. We expect you to use AI tools daily for research, content production, translation and automation. Intelligence that drives efficiency applies just as much to how our marketing works.

Your profile

• Education and experience: Bachelor in marketing, communication, digital media or equivalent through experience, 0 to 3 years of relevant experience; a first job or strong internships are enough, Affinity with B2B, IT or SaaS is a clear plus.
• Skills and tools: Fluent, demonstrable use of AI tools for content creation and productivity, Practical experience with content marketing and social media, LinkedIn in particular, Good command of Google Analytics 4 and Google Search Console, Experience with email marketing and marketing automation (e.g. Brevo, Mailchimp or HubSpot), Basic knowledge of SEO and SEA, Data-driven mindset: comfortable with KPIs, reporting and dashboards.
• Languages: Dutch: native or near-native, fluent in speech and writing, English: very good, for the international markets, French: good, for the Belgian and international market (strong plus).
• Personality: Independent and proactive: you take ownership and work towards results, Hands-on and eager to learn, with a strong interest in new technology, Organized: you juggle several clients and projects with ease, Creative and analytical at once, Non-negotiable: fluency with AI tools, strong multilingualism (NL and EN, with FR as an important plus) and a data-driven, results-oriented mindset.

What we offer

• A key role in a growing IT and consultancy company within the Elex Group
• A lot of autonomy and the chance to help shape the marketing function
• A varied portfolio: our own brand, our own products (I2Labs) and clients such as Fremach and Stayen
• An AI-first work environment with access to the latest tools
• A workplace in Sint-Truiden with room for hybrid working
• A market-conform salary package with extralegal benefits