Senior Digital Sales Expert
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Strategic Thinking and Project Management
Develop strategic plans to improve conversion and sales results over short, mid, and long horizons, challenge the status‑quo, and continuously improve the customer journey through testing and experimentation. Manage and optimize the complete buyer journey from traffic generation to digital conversion, ensuring long‑term impact and engagement across all funnel stages.
Traffic Generation Towards Sales Pages
Create and manage end‑to‑end tactical sales‑marketing campaigns on paid and owned channels, including SEA, programmatic advertising, social media, and content. Optimize the paid and owned media plan in collaboration with the media team, manage marketing spend for continuous performance improvement, and build effective targeting with DMP solutions and retargeting audiences.
Digital Content Strategy and SEO
Support experimentation efforts, optimise web pages for SEO and conversion, and contribute to the design of the customer experience. Monitor and enact improvements, identify new capabilities, and ensure the impact of changes is measured over short and long terms.
Best‑Practice Sharing and Experimentation
Identify, document, and share best practices in traffic generation, SEO, and conversion across squads. Test new traffic drivers, audiences, targeting techniques, and creative formats to generate learnings and augment adoption of conversion capabilities and tools.
Monitoring Digital and Mobile Sales
Track full‑funnel performance from click to sale, continuously follow up on experiment outcomes, and maintain coordination on SEO ranking for product pages. Provide group‑wide insights and best‑practice sharing to support sales growth and data‑driven decision making.
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