Marketing & Copywriting Officer

The aim of the Resource Mobilization & Partnerships department is to acquire new donors and retain existing donors. Our final objective is to generate funds for nature conservation.

As Marketing & Copywriting Officer, you will contribute to this goal by supporting the execution of fundraising and donor communication activities across digital and print channels.

Key responsibilities

• Supporting donor recruitment (digital fundraising & direct mailing)
• Writing and proofreading Dutch copy for acquiring new donors
• Coordinating the lay-out process of direct mailing campaigns
• E-mail creation, sending and reporting
• Landing page set-up
• Basic fundraising campaign set-up (Google ads, Meta ads...) and reporting
• Basic knowledge of Google Tag Manager and Google Analytics, with the ability to set up and analyze basic tracking and performance data to support digital marketing activities.
• Provide administrative support (invoice handling, daily webshop operations, postal sendings...)
• Supporting donor retention
• Proofreading all types of loyalty communications (WWF Magazine, e-mails, brochures...)
• Supporting the implementation, testing and maintenance of automated journeys in Salesforce
• Ad-hoc e-mail creation, sending and reporting
• Providing linguistic assistance to other departments
• Write, translate and proofread Dutch copy for Corporate Partnerships, Legacy Marketing and the Communications & Public Engagement department

Education

• Bachelor's or master's degree in marketing, communications or other relevant fields with a preferred background in digital marketing and/or copywriting.

Experience

• Minimum 2 years of professional experience in digital marketing, direct marketing, copywriting or a related field.

Skills

• Strong organisational and project coordination skills, with attention to detail and the ability to manage multiple deadlines simultaneously.
• Problem solving and solutions oriented
• Good analytical skills with a strong marketing mindset
• Strong communication skills (storytelling)
• Knowledge of digital marketing channels such as e-mail, paid social, SEA and display.
• Basic understanding of digital marketing data and analytics, with the ability to monitor performance and identify relevant trends.
• Nice to have digital creative production skills (graphic, content) and basic HTML skills including relevant qualifications and/or experience.
• Interest in new technologies and innovation in online marketing.

Languages

• Perfect knowledge of Dutch and fluency in French and English.

Values

• Alignment with the core values of WWF: Courage, Integrity, Respect & Collaboration.

Contract & Working Hours

• A full-time, permanent contract.
• A flexible working environment: either from home with all the ad hoc IT equipment , or in our pleasant office in the heart of Brussels , easily accessible by public transport.

Salary & Benefits

• An attractive salary package for the sector including meal vouchers (8€), group insurance, health insurance, 100% reimbursement of the costs of public transport, homeworking allowance (140€ monthly net),...

Other

• The opportunity to contribute to the mission of WWF and to share our values that will be embedded in your work and behaviours.
• We don't need to be an expert in all these areas. We are looking for someone with a broad interest in digital marketing and communication, strong writing skills and the ability to quickly learn new tools and processes.