Marketing Director Belgium

Groupe SEB: Close to you, everywhere in the world

Groupe SEB is the global leader in small domestic appliances and professional coffee equipment, thanks to its portfolio of 35 iconic brands, including Tefal, SEB, Rowenta, Moulinex, Calor, Lagostina, Krups, All-Clad, WMF, Emsa and Supor.

Present in 150 countries, we manufacture our products across more than 40 industrial sites and sell 11 products every second.

We believe in the value of diversity and strive to create an increasingly inclusive and stimulating work environment where our more than 30,000 employees can grow, develop and perform at their best.

Great brands need great leaders. We’re looking for our next Marketing Director Belgium.

The Marketing Director leads the marketing strategy and execution for Groupe SEB Belgium, with the ambition to strengthen market leadership, grow market share and deliver profitable sales. The role oversees brand, category and product strategies, translating medium-term priorities into impactful annual 360° activation plans across consumer, trade and digital channels. The Marketing Director balances financial, consumer and customer objectives while accelerating digital and D2C transformation, building strong marketing capabilities, and leading and developing the marketing team. As an active member of the Management Team, the role drives cross-functional collaboration, brings strong consumer, market and media expertise to business decisions, and ensures close alignment with Groupe SEB functions and strategic priorities.

What you'll do:

• Build a successful, motivated and professional team, allocate resources and develop talent. Provide leadership, coaching and vision to the Marketing team.
• Anticipate and overcome complex problems and design processes and systems that build organizational capabilities.
• Ensure clear communication of all marketing plans with headquarters and throughout Groupe SEB Belgium. Bring them to life with cross-departmental support.
• Provide timely analysis of market data, retail panel data, market research, competition, product group sales, profit development and expenses versus targets. Ensure timely and transparent reporting to the local and international Groupe SEB organisation.
• Establish guidelines, challenge and support the team in developing assortment and product-mix strategies adapted to the Belgian market, managing SKUs and phase-in/phase-out activities, preparing new product introduction plans, promotional plans, advertising strategies and distribution strategies, and overseeing their execution
• Develop a strong understanding of the products and promote product training with trade partners.
• Develop a strong understanding of the categories and promote Category Management projects with trade partners.
• Develop annual activation plans covering products, profitability, seasonality and required budgets.
• Drive the implementation of these activation plans with Marketing and cross-functional teams. Monitor and adjust the plans and budgets in a timely manner to ensure that objectives are achieved profitably.
• Manage marketing budgets and support the Finance department during budget and reforecasting exercises by providing high-quality, reliable estimates in a timely manner. Ensure that the projected KPIs are achieved.
• Define the department structure and processes in the most efficient way and adjust them when necessary.
• Manage the overall relationship with media and creative agencies.
• Oversee the planning and execution of sales-cycle activities. Ensure accurate and timely input into the monthly supply-planning process, including phase-in and phase-out activities.
• Develop an online mindset throughout the team, supported by the Digital Marketing team, including CRM, social media, brand applications and brand-website content.
• Oversee the pricing strategy in line with Group guidelines and provide the most effective response to local challenges.

What You'll Need:

• Master’s degree in Business Administration, Marketing, or a related field; MBA preferred.
• Minimum of 7 years of progressive experience in marketing, complemented by 2-3 years of sales experience, preferably within an international branded consumer goods company.
• Demonstrated experience in a senior marketing leadership role, with responsibility for marketing strategy, execution, people management, and team development.
• Minimum of 4-5 years of experience in project management, people management, and people development.
• Strong leadership and coaching skills, with the ability to engage and develop teams, create positive energy, set clear priorities, and adapt the organization in line with evolving business and market needs.
• Strong understanding of the day-to-day realities of