Tactical Planner

As a Digital Tactical Planner at Omnicom Media Belgium, you will be responsible for translating client objectives and media strategies into effective digital media plans. Working closely with strategists, digital experts and coordinators, you will determine the most effective digital channels, allocate budgets and estimate campaign performance to ensure client objectives are met.

You will coordinate the different digital disciplines, ensure clear communication and comprehensive briefings between teams, monitor campaign performance and identify opportunities to optimise campaigns and improve results.

Your responsibilities

• Develop comprehensive digital media plans in line with client objectives, budgets and overall media strategies.
• Identify the most effective digital channels and allocate budgets across different disciplines, including programmatic, search, social, direct buys and other digital formats.
• Stay up to date with the digital media landscape, industry trends, publisher developments, new formats, technologies and best practices.
• Translate media plans into our planning and project management tools, including Bridge and Asana, ensuring clear planning and coordination between teams.
• Work closely with digital experts and coordinators to ensure campaigns are properly briefed, set up, monitored and delivered.
• Provide clear and comprehensive briefings to digital specialists, ensuring alignment on campaign objectives and expectations.
• Estimate campaign performance based on historical data and previous campaign results, in collaboration with experts and coordinators.
• Monitor campaign budgets, track performance and identify opportunities to optimise media investments.
• Analyse campaign results and translate insights into actionable recommendations and optimisation strategies.
• Proactively suggest new digital opportunities, innovative formats and A/B testing to improve campaign performance.
• Maintain transparent and proactive communication with internal teams and agencies, providing regular updates on campaign progress.
• Collaborate with Magna on specific media investments and commitments, including video and DOOH.

Your profile

• You have a degree in Marketing, Communication, Media or a related field, or equivalent professional experience.
• You have a strong interest in digital media, advertising and the evolving media landscape.
• You have a good understanding of digital channels such as programmatic, paid search, paid social and direct media buying.
• You are analytical and comfortable working with budgets, data and campaign performance metrics.
• You have strong organisational and project management skills and can manage multiple campaigns and deadlines simultaneously.
• You are a proactive communicator who enjoys working with different teams and stakeholders.
• You are curious, eager to learn and always looking for ways to improve campaign performance.
• You have a good command of Dutch, French and English.

What we offer

Join an environment that values personal development and initiative At Omnicom Media Belgium, we offer a pleasant working atmosphere. You'll be part of a dynamic and expanding company, working alongside a fantastic team of colleagues who are committed to sharing knowledge, fostering entrepreneurship, and creating an atmosphere of humour and helpfulness.

More about us

In Belgium, our network brings together agencies including OMD, PHD, Initiative, UM, Kinesso and Semetis. With a diverse team of professionals across media, marketing, strategy, data and digital, we create meaningful impact for national and international brands.