Europe E-commerce Campaign Lead

Who we are:

Samsonite is the worldwide leader in superior travel bags, luggage, and accessories combining notable style with the latest design technology and the utmost attention to quality and durability. For more than 100 years, Samsonite has leveraged its rich heritage to create unparalleled products that fulfill the travel lifestyle needs of conscious movers everywhere. With a portfolio of brands including Samsonite, Tumi, American Tourister, High Sierra, Gregory, Hartmann, and Lipault Paris, our products are sold in over 100 countries in North America, Asia, Europe and Latin America through our company-operated retail store, websites and a variety of retail partners.

About Us

Who we are:

Samsonite is the worldwide leader in superior travel bags, luggage, and accessories combining notable style with the latest design technology and the utmost attention to quality and durability. For more than 100 years, Samsonite has leveraged its rich heritage to create unparalleled products that fulfill the travel lifestyle needs of conscious movers everywhere. With a portfolio of brands including Samsonite, Tumi, American Tourister, High Sierra, Gregory, Hartmann, and Lipault Paris, our products are sold in over 100 countries in North America, Asia, Europe and Latin America through our company-operated retail store, websites and a variety of retail partners.

Job Description

Location: Oudenaarde, Belgium – EU Headquarter

Reports to: Senior Ecommerce Manager

Type: Permanent, full-time

Are you passionate about translating brand strategy into compelling e-commerce activations that drive real commercial results? Samsonite Europe Nv is looking for an E-commerce Campaign Specialist to lead the planning and execution of campaigns across our Samsonite brand in 18 European markets.

In this role, you will be at the center of our Direct to Consumer digital activation, owning the E-commerce campaign calendar, shaping promotional strategy, and ensuring best-in-class execution across our brand website, with CRM and other channels supporting the on-site story. You will work closely with our Digital & Content team, Brand & product teams, CRM Lead, Merchandising Lead as well as our supporting agency to roll out onsite campaigns that are visually strong, conversion-focused, and consistently excellent across markets.

We are looking for a strategic thinker who is also hands-on in execution, someone who can own a brief from concept to live on site, challenge the agency on quality and timelines, and use data to continuously improve performance. You will need strong organisational skills, a sense of ownership, and the ability to communicate clearly with diverse teams across markets.

What You'll Do

Brand websites campaign planning

• Own the Samsonite ecommerce campaign calendar: seasonal activations, product launches, and promotional moments across 18 European markets
• Define website campaign mechanics, promotional tactics, and on-site activation strategy in alignment with brand, commercial, and retail goals
• Translate central content and campaign toolkits into effective on-site executions, adapting structure, messaging, and layouts to fit channel-specific needs and drive performance
  
  

• Plan and lead end-to-end campaign execution with the brand website as the primary channel, supported by secondary channels such as CRM, ensuring consistency, quality, and timely delivery across EU markets
• Create campaign landing pages and emails, combining creative direction, customer insights and performance data to deliver impactful experiences that drive conversion
• Brief the agency on all campaign assets, on-site content, and market adaptations and hold them accountable to timelines, brand standards, and performance outcomes
• Collaborate closely with content, design, and digital teams to deliver well-structured, conversion-focused campaigns that meet brand standards
• Serve as the central coordination point between stakeholders: local markets, content teams, designers, and digital teams, ensuring clarity, efficiency, and high-quality execution
  
  

• Own website performance review across all key dimensions: campaign performance, channel contribution, and local country dynamics: using Dashboarding such as Power BI/ Google Data Studio, and Analytical platforms such as Contentsquare
• Go beyond reporting: analyse the data to understand the why behind performance trends, identify commercial opportunities and risks, and bring prioritised optimisation recommendations to the ecommerc