Data Analyst
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- Contribute to the deployment and continuous improvement of the MarCom Watchtower.
- Define, monitor and improve strategic KPIs, OKRs and performance reviews.
- Perform advanced performance analyses and translate data into actionable recommendations for leadership.
- Measure campaign effectiveness, ROI, commercial contribution and attribution.
- Improve KPI governance, data quality, documentation and measurement methodologies.
- Facilitate stakeholder workshops to identify root causes and define improvement actions.
- Embed performance management into governance, planning and agile ways of working.
- Collaborate with MarTech, Data and Business teams to automate and industrialize performance measurement.
Experience Required
- 8+ years of experience in Performance Management, Marketing Analytics or Strategy Consulting.
- Strong expertise in KPI frameworks, OKRs, performance management and executive reporting.
- Proven ability to perform complex analyses and translate insights into business recommendations and action plans.
- Strong understanding of marketing effectiveness, ROI measurement, attribution and business performance indicators.
- Strong stakeholder management, facilitation and cross-functional collaboration skills.
- Mastery of SQL and experience with complex data processing.
- Knowledge of Power BI, Adobe Analytics and Sprinklr.
- Strong French with passive Dutch, or strong Dutch with passive French, and operational English.
- Financial services experience is a strong asset.
- Willing to work 50% onsite and 50% from home.
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