Search Engine Optimization Expert

*Please apply to the job ONLY if you have relevant experience in the EU/UK or US/Canada markets*

✈️ Join AirAdvisor – Innovate, Lead, and Make an Impact, and work remotely from anywhere in the world✈️

About Us

✈️At AirAdvisor, we are dedicated to ensuring air travelers receive the compensation they are entitled to for flight disruptions. Whether it’s a delay, cancellation, missed connection, or an airline-related issue like overbooking. We operate in the EU, the UK, the US, and other international markets, with a focus on protecting air passenger rights worldwide. We have successfully processed over 600,000 claims for clients from 221 countries, earning a 4.6-star rating based on over 30,000 reviews. Operating in 21 languages, AirAdvisor is an ambitious and fast-growing startup with a clear vision for international expansion. We plan to reach 1 million claims by the end of 2026.✈️

About The Role

We are seeking an SEO Expert eager to utilize their skills in the growing startup environment. The ideal candidate will have a proven track record in driving SEO strategies in a multinational setting. In this role, you will report directly to the CEO and collaborate with marketing, growth products, content creators, and development teams to develop and implement the optimal SEO strategy for our company.

What You Will Do:

• Develop and implement SEO and website promotion strategies: Craft comprehensive SEO plans to enhance organic search visibility and drive qualified traffic. Conduct comprehensive keyword research and opportunity analysis to identify target search terms. Build and execute local search strategies using citation building and local listings.
• Optimize website content: Ensure on-page elements like meta tags, headings, descriptions, and internal linking and content are optimized for target keywords. Identify relevant keywords that align with user intent and business objectives. Prepare the structure and semantics for new pages and products. Create dedicated landing pages and optimize all on-page elements for target keywords. Develop link-building outreach programs through relevant content, social shares, and networking.
• Test landing page variations, new content, and promotional campaigns through A/B testing.
• Perform technical SEO audits: Analyze website architecture, page speed, mobile responsiveness, and crawlability to identify technical issues and work with the development team to fix HTML, URL, and crawlability problems.
• Implement AI-Driven Optimization projects in all aspects of SEO.
• Monitor and report on performance: Track and analyze search performance using analytics tools and third‑party metrics such as Google Analytics and Google Search Console. Monitor rankings, backlink profiles, and search queries through various tools.
• Prepare and present strategic reports on initiatives, results, and recommendations.
• Forecast the SEO budget and assess the cost effectiveness.
• Collaborate with cross‑functional teams: Implement SEO best practices by working with content creators, developers, and marketing and growth product teams.
• Manage the team of 6.

What You Bring:

• Experience: Several years of hands‑on SEO experience in the EU, UK, and/or US/Canada markets, preferably in the TravelTech, LegalTech, or related sectors. We would like to review and discuss your portfolio of accomplishments and case studies in detail.
• Strong experience in the implementation of AI-Driven Optimization projects in all aspects of SEO.
• Track record of raising organic traffic and business metrics such as CPA, ROI, etc. through SEO activities.
• Data analysis and problem‑solving aptitude to derive insights from statistics and report on them to the CEO to make informed decisions on the SEO performance optimization.
• Technical proficiency: Proven experience with SEO tools such as SEMrush, Ahrefs, Moz, Google Search Console, and Screaming Frog.
• Expert knowledge of on‑page and technical SEO best practices.
• Strong keyword research and competitive analysis abilities.
• Experience with link‑building outreach programs for topical, recent, and evergreen links.
• Knowledge of local search techniques like Google My Business and Citations. Familiarity with using databases for citation and backlink auditing.
• Proficiency in HTML, CSS for Audit, and fixing common technical problems.
• Experience in landing page variations testing and new content or promotional campaigns through A/B testing.
• Educational background: