Analyste données marketing
Il y a 15 heures
Brussel Hoofdstad, Belgique
Canopai
Temps plein
90 000 € - 120 000 €/an
Gratuit avec email ou Google
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Senior Consultant - Marketing & Communications Performance Management
Location: Brussels (Belgium) | Start: November 2026 | Duration: Until Dec 2027 | Mode: Hybrid (50% remote)
Context
- Major financial services institution launching a strategic "Performance Watchtower" initiative
- Objective: shift Marketing & Communications from reporting-driven to performance-driven culture
- Connecting strategy, KPIs, OKRs, business outcomes and decision-making
Key Responsibilities
- Deploy and continuously improve the performance management framework (Watchtower)
- Define, monitor and improve Strategic KPIs & OKRs with Performance Analysts
- Turn complex data into actionable insights for senior leadership
- Measure marketing ROI, campaign effectiveness and attribution models
- Improve KPI governance, documentation and measurement methodology
- Facilitate stakeholder workshops to identify root causes & action plans
- Support automation of performance measurement with MarTech/Data teams
Required Skills
- 8+ years in Performance Management, Marketing Analytics or Strategy Consulting
- Strong expertise in KPI/OKR frameworks and executive reporting
- Proficiency in SQL and complex data processing
- Knowledge of Power BI, Adobe Analytics, Sprinklr
- Strong stakeholder management & facilitation skills
- Financial services experience is a plus
- Fluent French + passive Dutch (or vice-versa), operational English
Profile
- Senior consultant / Expert Data Analyst profile
- Strategic mindset combined with hands-on analytical skills
- Comfortable working cross-functionally in large, complex organizations