Content Strategist
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Asenium is looking for a senior consultant to turn search, data, and AI insights into content strategies and automation use cases. The assignment supports digital marketing across Retail, Private, and Corporate Banking.
Responsibilities:
- Define content strategies, messaging frameworks, and editorial roadmaps aligned with business goals and customer journeys.
- Translate SEO/GEO insights, audience research, and competitive analysis into actionable content priorities.
- Coordinate editorial calendars and content delivery across internal teams, agencies, and external contributors.
- Integrate search, AI, and omnichannel requirements into content planning and workflows.
- Identify AI and automation opportunities; define use cases, MVPs, workflows, and quality criteria.
- Scale successful automation initiatives while maintaining appropriate human oversight.
- Monitor performance, test improvements, and report recommendations based on analytics and evolving search trends.
- Coordinate with marketing, IT, Legal, Compliance, and Procurement stakeholders.
Must-have requirements:
- 10+ years of relevant digital marketing experience.
- Bachelor’s degree in Marketing, Communications, or a related field.
- Strong experience in content strategy, SEO, and/or digital editorial management.
- Knowledge of structured data, semantic SEO, content architecture, LLMs, and Generative Engine Optimization (GEO).
- Expertise in media planning, media buying, and negotiation.
- Familiarity with SAP, QAP, and agile ceremonies.
- Ability to produce and edit clear, accurate, high-quality content.
- Strong analytical, problem-solving, collaboration, communication, negotiation, and project management skills.
- Fluent English and fluency in either French or Dutch.
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