Head of Marketing

Head of Marketing & Product | Benelux (m/v/x)

Bornem

Lid MT

Are you a strategic marketing leader with an entrepreneurial mindset and the drive to turn marketing into business growth?

We are looking for an experienced, commercially minded Head of Marketing & Product Benelux to lead the marketing strategy, brand development, product range and commercial performance of three brands across Belgium, the Netherlands and Luxembourg.

Reporting directly to the CEO, you will shape market positioning, drive growth and lead a performance-oriented marketing function in a dynamic B2B automotive environment. This role combines strategic leadership with hands-on execution, product management and pricing.

We are looking for someone who takes ownership, challenges the status quo and turns opportunities into measurable results.

Your role and responsibilities

Marketing strategy & business growth

• Define and execute the Benelux marketing strategy for three brands, translating business objectives into marketing plans, budgets and measurable KPIs.
• Drive brand awareness, market positioning, demand generation and customer engagement.
• Advise the CEO on growth opportunities, market developments and strategic decisions.

Digital marketing & performance

• Lead digital marketing across websites, SEO, SEA, social media, CRM, marketing automation and digital advertising.
• Optimise lead generation, conversion, customer engagement and marketing ROI through data, analytics and market insights.
• Drive digital innovation, automation and the adoption of relevant AI-powered marketing solutions.

Brand management & B2B commercial development

• Manage brand positioning and communication, balancing regional consistency with local market, language and customer needs.
• Coordinate product launches, promotional campaigns, content, events and trade marketing.
• Partner with sales leadership to strengthen customer acquisition, retention, lead management and long-term B2B relationships.
• Build strong relationships with international brand partners, OEMs, agencies and other stakeholders, identifying synergies across brands and markets.
• Manage product portfolios and lifecycles, ensuring alignment with market demand, customer needs and business objectives.
• Develop pricing strategies based on market trends, competitor positioning, costs and profitability targets.
• Monitor product and sales performance, coordinate price updates and product launches, and manage OEM relationships.

Leadership

• Lead, coach and develop the marketing team while managing budgets, agencies and resources effectively.
• Report directly to the CEO on KPIs, investments, lead generation, brand development and commercial impact, translating insights into actionable recommendations.

Who are you?

• A bachelor’s or master’s degree in Marketing, Business Administration, Communication or a related field, or equivalent professional experience.
• 7–10 years of relevant marketing experience, including senior marketing leadership, strategy, budget management and execution.
• Strong expertise in digital and performance marketing, brand management, B2B lead generation, product management and pricing.
• Experience managing multiple brands and markets; automotive experience, particularly in distribution, aftermarket or mobility, is highly desirable.
• A strong understanding of the Benelux business environment and local market dynamics.
• Fluency in Dutch and English; French is a strong advantage.
• Proven ability to translate marketing investments into measurable business results and lead teams, agencies and cross-functional projects.
• Strong analytical, organizational and communication skills, with the confidence to contribute to executive-level decisions.

Your mindset makes the difference

You are entrepreneurial, commercially driven and opportunity-focused. You combine strategic vision with a hands-on approach, take ownership of decisions and results, and challenge conventional thinking constructively. As an inspiring and decisive leader, you set clear priorities, develop people and turn ideas into action in a fast-moving environment.

Where will you be working?

Our client is a Belgian company acting as the Benelux importer for three brands in the commercial vehicle segment. It is a key player in the Belgian automotive industry, with decades of experience and a strong specialisation in commercial vehicles. The company also plays an important role in the transition to electric mobility, offering an expanding range of electric commercial vehicle solutions in response to the strong growth in demand for EVs in recent years.

Working