Permanent - Head of Sales CANAL+ Belgium

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Permanent - Head of Sales CANAL+ Belgium

Date: Oct 29, 2026

Location: Brussels, NL

About CANAL+Group Founded as a French subscription-TV channel 40 years ago, CANAL+ is now a global media and entertainment company. On 22 September 2025, CANAL+ confirmed it is in effective control of MultiChoice Group and beginning the integration process. MultiChoice is Africa’s leading entertainment platform, offering a wide range of products and services, including DStv, GOtv, Showmax, M-Net, SuperSport, Irdeto, and KingMakers. Together, the new combined group has 40 million subscribers worldwide, operates in over 70 countries and has approximately 17,000 employees. CANAL+ operates across the entire audio-visual value chain, including production, broadcast, distribution and aggregation. It is home to STUDIOCANAL, a leading film and television studio with worldwide production and distribution capabilities; Dailymotion, major international video platform powered by cutting-edge proprietary technology for video delivery, advertising, and monetization; CANAL+ Distribution, a production and distribution company specialising in creating and distributing diverse content and channels; and telecommunication services, through GVA in Africa and CANAL+ Telecom in the French overseas jurisdictions and territories. CANAL+ also has significant equity stakes in Viaplay (the Pay-TV leader in Scandinavia) and Viu (a leading OTT platform in Southern Asia).

Lead the Commercial Growth of a New Entertainment Challenger

At CANAL+ Belgium, we are launching a completely new offer combining premium entertainment and world-class sports. As we build our position in the Belgian market, we are looking for an ambitious and inspiring Head of Sales to lead our customer acquisition strategy, accelerate subscriber growth, and build a high-performing commercial organization.

Reporting directly to the CEO, the Head of Sales will play a pivotal role in shaping the commercial success of CANAL+ Belgium. You will oversee all acquisition channels, drive sales performance across digital and partner ecosystems, and lead a multidisciplinary team covering e-commerce, large surface retail, partnerships, distribution, and advertising sales.

This is a unique opportunity for a commercially driven leader who combines strategic vision, strong execution capabilities, and a passion for scaling subscription businesses.

Your Mission

As Head of Sales, you will define and execute the commercial strategy that drives subscriber acquisition, revenue growth, and market penetration for CANAL+ Belgium.

• Define and execute the overall sales strategy in line with company objectives and growth ambitions.
• Drive subscriber acquisition, revenue generation, and market share growth across all sales channels.
• Develop commercial plans and performance targets aligned with budget objectives.
• Identify new growth opportunities, customer segments, and go-to-market initiatives.
• Monitor market dynamics, competitor activity, and consumer trends to continuously adapt commercial strategies.
• Lead all customer acquisition channels, including direct digital sales, retail (large chains – shop-in-shop, pop-up shops), strategic partnerships, distribution channels, and advertising sales activities.
• Optimize channel performance through data-driven decision-making and continuous improvement.
• Ensure a seamless customer acquisition journey across all touchpoints.

Leadership & Organization Development

• Foster a high-performance culture focused on accountability, collaboration, innovation, and results.
• Coach, mentor, and develop team members to maximize their potential and impact.
• Build strong cross-functional relationships across local and Group organizations.

Performance Management & Commercial Excellence

• Establish and monitor key sales KPIs, ensuring robust performance tracking and reporting.
• Prepare forecasting, budget planning, and sales performance reviews.
• Ensure commercial investments deliver strong return on investment and sustainable growth.
• Present business performance, strategic recommendations, and growth opportunities to senior leadership.

What You Bring

We are looking for a proven commercial leader with strong experience in customer acquisition, channel management, and subscription-based businesses.

Experience & Qualifications

• Degree in Business, Marketing, Economics, Commercial Engineering, or a related field.
• Significant experience in sales leadership, commercial management, business development, or go-to-market strategy.
• Strong experience managing multiple acquisition channels,