Group Marketing Director
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- Lead Beaulieu’s central marketing team
- Act as the group’s marketing center of excellence
- Shape marketing strategy and support divisions in building and executing growth plans
- Oversee shared marketing services, including events, graphic design, and digital marketing
- Lead, coach, and develop the central marketing team
- Collaborate with divisional management and marketeers to develop and execute growth-driving marketing strategies
- Partner with senior management and division leaders to translate commercial priorities into marketing action
- Lead creative, high-impact campaigns across the group
- Align marketing and sales messaging, positioning, and value propositions
- Oversee external partners, including agencies, freelancers, and technology providers
- Own the group marketing budget and ensure measurable ROI
- Lead the group’s Salesforce CRM center of excellence, driving adoption and best practices
- Collaborate with the Corporate Communications Director on branding, events, and strategic communications
Requirements
- At least 10 years of experience in a marketing leadership role
- Experience within an international, multi-business organization with a central/decentralized operating model is a plus
- Ability to segment markets, define positioning, and translate market insights into a marketing strategy and plan aligned with business needs
- Proven experience developing and executing integrated marketing strategies with measurable business impact
- Solid understanding of digital marketing, including SEO/GEO, paid advertising, email marketing and automation, digital experience and platforms
- Experience with campaign management and performance analytics
- Ability to design and drive lead-generation campaigns supporting the sales funnel
- Excellent communication and presentation skills in English
- Proactive, structured, and results-oriented with a hands‑on mentality
Core Competencies
Demonstrates expertise in leading marketing teams and developing integrated marketing strategies that drive measurable business impact. Proficient in digital marketing practices, campaign management, and aligning marketing initiatives with sales objectives.
Highest-signal resume keywords
- Marketing Leadership
- Integrated Marketing Strategy Development
- Digital Marketing Expertise
- Campaign Management
- Salesforce CRM Proficiency
ATS Optimization Keywords
Hard Skills
- Market Segmentation
- Positioning Definition
- Lead‑Generation Campaign Design
- Performance Analytics
- SEO
- Paid Advertising
- Email Marketing
- Marketing Automation
- Digital Experience Management
- Budget Management
Soft Skills
- Excellent Communication
- Presentation Skills
- Proactive Mindset
- Structured Approach
- Results‑Oriented
Industry Keywords
- Marketing Center of Excellence
- Growth Plans
- High‑Impact Campaigns
- International Organization
- Multi‑Business Organization
Tools & Technologies
- Salesforce CRM
- Digital Marketing Platforms
- Graphic Design Tools
- Event Management Software
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