Content Strategist
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We're looking for a senior content strategist to turn SEO, GEO and audience insights into content plans and AI automation use cases. You'll shape editorial priorities and scale workflows that balance automation with human review.
What you'll do
- Develop content strategies, messaging frameworks and editorial roadmaps.
- Coordinate campaign content across marketing, IT, agencies and technology partners.
- Integrate SEO and GEO requirements into content planning.
- Define automation use cases, MVPs, workflows and quality criteria.
- Monitor performance through analytics and qualitative testing.
- Refine content strategies using search changes, AI trends and insights.
What you bring
- At least 10 years of digital marketing experience.
- Strong experience in content strategy, SEO and/or digital editorial management.
- Expertise in media planning, media buying and negotiation.
- Familiarity with SAP, QAP and agile ceremonies.
- Knowledge of structured data, semantic SEO and content architecture.
- Understanding of LLMs, generative AI behaviour and GEO best practices.
- Ability to produce and edit clear, accurate, high-quality content.
- Analytical and problem-solving skills, turning data into practical actions.
- Project management, stakeholder collaboration, communication and leadership skills.
- Bachelor's degree in Marketing, Communications or a related field.
- Dutch or French, C1.
- English, C1.
Nice to have
- Experience in content automation, digital transformation and project delivery.
- Familiarity with Adobe suite.
- Relevant certifications in Google Ads, CM360, DV360 or Social Media Ads platforms.
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