Key Account Manager

Life tastes better with ice cream With 19.000 expert ice cream colleagues and iconic brands like Wall’s, Cornetto and Ben & Jerry’s, loved in 76 countries, we are the world’s largest Ice Cream company leading the industry. We create iconic ice cream brands that are part of everyday life, bringing moments of joy to millions of people around the world. Everybody loves ice cream. And as the world’s biggest pure‑play ice cream company, we have the scale and ambition to make a real difference. What truly sets us apart is how we work. We move fast and keep things simple. We turn ideas into action, trust people to take ownership, and work as one team to win together with integrity. Our culture is high‑performance, collaborative and focused on getting things done. We’re curious and ready for what’s next. We embrace digital, use data to make better decisions, and keep learning, including how AI can help us work smarter and serve consumers better.

The role

As Key Account Manager OOH, you will own and accelerate the growth of some strategic Out-of‑Home customers in Belgium. You will be responsible for developing and executing customer strategies that unlock profitable growth across channels such as Petrol, Retail, Foodservice and Distribution. You will operate as the business leader for your customer portfolio, translating company strategy into winning commercial plans while identifying new business opportunities and growth platforms. Through strong customer partnerships, rigorous performance management and best‑in‑class execution, you will deliver both short‑term results and long‑term strategic growth. This role requires a highly autonomous commercial profile capable of leading negotiations, shaping channel strategy and influencing internally and externally to secure sustainable business growth.

What you’ll be responsible for

As a Key Account Ice Cream, you bring the voice & needs of the customers towards the different stakeholders. You work closely with the Sales Lead Out of Home, CSP team and field team. Externally you will be the key commercial point of contact for your customers. With support of the Sales Lead OOH, you will be responsible for the negotiations and commercial external relationships at buyer level. This includes:

• Customer & Business Leadership Own a portfolio of strategic OOH customers and distributors with full accountability for turnover, profitability and market growth.
• Develop and execute ambitious Joint Business Plans that create sustainable value for both customers and Magnum Ice Cream Company.
• Build long‑term customer strategies aligned with business objectives, category opportunities and consumer trends.
• Identify and unlock new routes‑to‑market, distribution opportunities and growth partnerships.
• Commercial Excellence Lead annual negotiations and commercial discussions with key decision makers.
• Drive volume, turnover, profit and market share growth across your customer base.
• Translate category, brand and innovation strategies into compelling customer propositions.
• Challenge customers and internal stakeholders to identify opportunities that maximize growth and profitability.
• Build robust promotional and activation plans with clear return‑on‑investment metrics.
• Channel Development Shape the commercial strategy for key OOH channels including Petrol, Retail, Foodservice and Distribution.
• Identify emerging consumption trends and convert insights into scalable commercial opportunities.
• Work closely with CSP, Marketing and Field teams to ensure flawless execution and maximum customer impact.
• Drive distribution, assortment and visibility ambitions to strengthen leadership in impulse ice cream.
• Financial Management Deliver against turnover, profit, forecast accuracy and investment targets.
• Manage trade investments responsibly and ensure optimal return on commercial spending.
• Build, track and continuously optimize customer P&Ls.
• Lead forecasting and demand planning discussions with internal stakeholders.
• Stakeholder Management Build strong relationships with senior customer stakeholders and become a trusted business partner.
• Act as the voice of the customer within the organization.
• Influence cross‑functional teams to secure alignment behind customer priorities.
• Collaborate with BNX and local teams to leverage best practices and growth opportunities.

We’re looking for someone who

Minimum 3 years of experience within FMCG, FMCG, Retail or Out‑of‑Home environments. Proven track record in Key Account Management and customer negotiations. Experience managing customer P&Ls and commercial investments. Strong understanding of Out‑of‑Home business models, route‑to‑market structures and distribution networks. Demonstrated ability to deliver growth through strategic account management. Experien