Product Marketing Manager

HB Antwerp isn’t your typical company. We’re trailblazers, revolutionizing the journey of natural diamonds-from their raw form all the way to the customer. We believe that minerals, like diamonds, belong to their country of origin, and we’ve developed a fair business model to ensure miners and governments have complete transparency on the value of their resources post-production.

Based in Antwerp, a city famed for its artistry and craftsmanship, we blend creativity with cutting-edge technology to push the legacy of diamond expertise into the future. Every diamond we work with is ethically sourced and transformed in-house, with each step verified through our innovative digital ecosystem. This isn’t just diamond craftsmanship; it’s a movement.

About the role

As Product Marketing Manager within our Sales & Marketing team, you will be the owner and driving force behind our premium product: exceptionally rare natural diamonds, shaped by master craftsmanship and backed by uncompromising provenance. You own how it is positioned, brought to market and grown internationally, and you are accountable for its commercial success.

We’re deliberately looking beyond the diamond industry. We’re looking for someone who will change how the world sees it. You’ve built premium products that people desire, defend and are willing to pay for, and you’re ready to do it again with one of the rarest products on earth.

Your Responsibilities

• Take full ownership of our premium product and be its driving force, internally and in the market.
• Define and sharpen its positioning, value proposition and story, and make sure it stands out in the international luxury market.
• Build and drive the go-to-market strategy and product marketing roadmap, with clear priorities, targets and timelines.
• Lead launches and integrated campaigns across digital and offline channels, and own every touchpoint along the way.
• Manage your projects, budget and external partners (agencies, photographers, event partners) with clear accountability for results.
• Set KPIs, track commercial and marketing performance, and report results and next steps to management.

What you bring

• 10+ years of marketing experience, at least 5 of them in product marketing at a brand that’s recognised for marketing excellence in premium tech, luxury, fashion, design or automotive.
• A product you’ve taken to the next level: you’ve owned a premium product or product line end to end, from positioning to launch to growth, and you can show the commercial results.
• International launches under your belt: you’ve brought products to market across several countries and know how to keep a brand consistent while adapting to each market.
• A strong storyteller with an eye for design: you turn what makes a product special into a story people remember, and you care about how it looks, sounds and feels at every touchpoint.
• Hands-on, digitally fluent and structured: you set the strategy, are just as comfortable making it happen yourself, and steer agencies, budgets and partners with confidence.
• A fresh pair of eyes: no diamond experience needed. We’re looking for someone who’ll see our world differently.
• Fluent in English; other languages are a plus.

Who you are

• Product-obsessed: You know the product better than anyone and care about every detail of how it’s presented.
• An owner: You don’t wait for a brief. You set the direction and take responsibility for the results.
• Collaborative Leader: You build strong relationships with Sales, leadership, our craftsmen and external partners.

What’s in it for you?

• A key role with real ownership over a truly exceptional product.
• A competitive salary and benefits package that reflects your experience.
• The chance to work with some of the world’s rarest diamonds and the master craftsmen who shape them.
• A vibrant, creative workspace in the heart of Antwerp.

We look forward to meeting our next Product Marketing Manager.