Digital Analyst

TITLE Digital PR Specialist (FREELANCE) DEPARTMENT Earned Media
LOCATION Remote – Belgium

NP Digital (NPD) is a global award-winning performance marketing agency. In 2024 Campaign Magazine labeled us the Global Agency of the Year in two categories, and The Drum awarded us the Agency Business Award for Global Development. Google recently handed us the Agency Excellence Award for Media Unification and AdAge listed us on their Best Places to Work list in 2024 and 2025.

NP Digital combines proprietary platforms with best-in-class talent to deliver leading edge experiences centered around: paid and organic search, social, content, retargeting, performance display, feed management and conversion rate optimization.

NP Digital focuses on creating innovative, adaptive, and data-driven digital marketing plans for our clients. Obsessed with helping companies grow and exceed their goals, NP Digital delivers on the mission of continually helping brands connect and engage with their audience.

Our award-winning Digital PR team works with international clients to deliver creative, data-led campaigns that earn attention, drive authority, and support organic performance. We’re now looking for a talented Digital PR freelancer to support campaigns for clients in the Belgian market.

This role requires native or professional-level proficiency in French and/or Dutch, with a strong understanding of what performs well in Belgium — including cultural nuances, audience interests, media behaviors, and journalist expectations. Previous experience in Digital PR is essential.

You will generate campaign ideas, monitor the Belgian media landscape, analyse data, build targeted media lists, write press releases, maintain journalist relationships, and conduct outreach to secure high-quality Belgian links that drive SEO value.

This is a remote, project-based role with potential for long-term collaboration based on performance and campaign needs.

Lead ideation and execution of Digital PR campaigns for the Belgian market, from concept to coverage
Write compelling, data-led press releases and story angles tailored to Belgian journalists (cultural knowledge essential)
Build and manage targeted Belgian media lists. Carry out media outreach to secure high-quality, authoritative coverage and backlinks
Analyse and evaluate what makes a high-quality, SEO-relevant link (authority, relevance, placement quality, link attributes)
Report on coverage and link quality, contributing to client performance metrics
Proven Digital PR experience with a track record of securing high-authority links in Belgium
Strong understanding of SEO fundamentals, especially how Digital PR contributes to organic growth
Strong knowledge of the Belgian media landscape across national, regional, lifestyle, business, and other sectors
Excellent copywriting skills in French and/or Dutch and high attention to detail
We celebrate different backgrounds and perspectives from our team members, but one thing we all have in common is a core set of values:

Think Big” challenges our teams in all aspects of the business. Own It” highlights ability to make the work yours and deliver creative results.

AI tools may assist with administrative or creative tasks, but all evaluations and decisions are made by our awesome people.

Our goal is to positively impact change through our actions, and we’re committed to equal employment opportunities regardless of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law.