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Founded in 2002, Baobab Collection has experienced strong growth over the past several years. Now a leading reference in the high-end home fragrance market, Baobab Collection products are true decorative objects thanks to their strong identity. The brand is now positioned within a global and highly selective distribution network. It operates internationally through a combination of directly owned boutiques, carefully selected independent partners, and leading luxury department stores. This controlled presence across key global markets strengthens the brand’s desirability, coherence, and high standards. To learn more, visit our website: Key Responsibilities If you thrive on shaping global influence, building iconic brand moments, and leading high-impact PR strategies across continents, this is your stage As Global PR & Influence Manager, you’ll orchestrate a network of top-tier agencies, craft unforgettable press experiences, and act as a bold ambassador for the brand. With full ownership of budget, partnerships, and strategic activations, you’ll drive visibility, desirability, and cultural relevance at scale. 1. Strategic Influence & Brand Growth Drive brand growth by leading the global PR & influence strategy, shaping the annual brand plan. Identify and develop strategic partnerships with media, influencers, brands, and cultural institutions. Build and maintain a strong professional network to amplify brand reach and influence. Act as a true ambassador of the brand, embodying its values and communicating with confidence and ease. 2. Agency Leadership & Market Expansion Supervise and directly manage 7 local PR & influence agencies worldwide, ensuring global consistency and local impact. Assess agency performance, identify new partners and open new markets through PR and influence activations. Provide strategic guidance and storytelling tools to agencies to ensure brand coherence and excellence in execution. 3. Brand Experience & Storytelling Organize press events and design immersive brand experiences for journalists, influencers, and partners. Develop and deliver press kits, releases and tailored storytelling assets to support campaigns and events. Collaborate with internal teams (Creative, marketing, Retail, Sales) to align on priorities, content and execution. 4. Performance, Budget & Governance Define KPIs and track campaign results. Analyze media and influencer trends to anticipate shifts and adapt strategies accordingly. Manage the global PR & influence budget, ensuring efficiency and ROI. Provide regular reporting to the Executive Committee and marketing leadership. Willingness to travel internationally to oversee agencies, events, and partnerships. Desired Profile Experience: 7+ years in PR & influence marketing, with proven international and multi-market exposure. Education: Master’s degree in communication, marketing, or equivalent. Expertise: Strong background in agency management, global influencer strategy, events, and international campaigns in luxury or premium lifestyle. Skills: Leadership and intercultural management. Excellent written & verbal storytelling and strategic communication skills. Ability to act as a confident brand ambassador and representative. Strong networking capabilities and partnership identification. Ability to manage complex, multi-stakeholder projects. Strong awareness of cultural and digital trends. Languages: Fluent in French & English (mandatory); additional languages are a plus. Additional: Willingness to travel internationally Passion: Luxury, lifestyle, and innovation START DATE: April 1st, 2026
