Marketing Innovation

Have an appetite for more?

Join a leading global bakery group powered by ambitious people that are truly passionate about delivering the best in everything they do.
With business in mind and people at heart we always work together to influence our road ahead. We want you to be part of our growth journey and of a great, global family.

Currently we are looking for an Marketing Innovation & Research Manager to join our international Lantmännen Unibake marketing community (Belgium, the Netherlands, France, Italy and Spain)

This is what you will do

Lantmannen Unibake is the second largest industrial bakery in Europe. We want to lead the bakery business with the scale, knowledge and drive to be loved in every market we operate in.

Your main responsibilities will be (but not limited to) :

Responsible for capturing all relevant market-trends (consumer/customer) and insights (consumer/customer)
Responsible for providing actionable market and trend reports using all accessible market & customer data
Responsible for the validation process of branded innovations in close collaboration with the Category Business Leaders
Responsible for generating and validating insight- and concept-statements for all market-driven innovations in the relevant regions and channels
Ownership in preparing and managing the innovation earnings funnel (rolling 36) in line with the strategic innovation targets and in close collaboration with the Category Business Leaders
Overall support to Category Managers in strategic innovation projects and innovation challenges
Skills & Requirements

Who are you ?

You probably have a Master's degree in Marketing, Business Administration or equivalent by experience

You have a broad experience (>5 yrs) in upstream marketing activities and consumer research with excellent skills in complex Project Management

You have excellent communication and stakeholder skills with innovation & marketing teams

You have a solid understanding of key marketing & sales processes (e.g. S&OP and Business Management process)

You are fluent in Dutch and English (writing and speaking), knowledge of French is an asset

What we offer :

a challenging job within an awesome team where a sense of responsibility and initiative is encouraged
the opportunity to grow and evolve together with a world class organization
to work for an employer with an ambitious and sustainable vision that results in "billions of smiling tummies"
your workplace will be Londerzeel, with the possibility of homeworking (max 2days/week)

Sounds interesting?
Please submit your CV and motivation here.

We strive for a short lead time for the selection process and have defined subsequent phases so that you can also meet some future colleagues/stakeholders right away.
- Meeting/call with HR/Dirk Nyberg (Talent Acquisition Specialist)
- Meeting with Direct Manager
- next steps according to feedback

At Lantmännen Unibake, we treat your application with the highest degree of confidentiality.
About the company

Lantmännen Unibake is a leading global bakery company within the Lantmännen Group. With expertise in bakery products for food service and retail, we serve consumers around the clock and across the world every day. The aim is to make bread and pastry a profitable business for our customers through tasty, high-quality products and innovative solutions and based on a sustainable mind-set and excellent food safety standards. Headquartered in Copenhagen, Denmark, Lantmännen Unibake operates modern bakeries around the world and has sales in more than 60 countries. The brand portfolio comprises a range of well-established B2B and BtC brands e.g. Schulstad Bakery Solutions, Schulstad, Bonjour, Vaasan, Pastridor and Hatting. Lantmännen Unibake has a turnover of EUR 1.1 billion and employs more than 6,000 people in 20+ countries. Appetite for more? Visit us at
It goes right. Right from the start. New people start at Lantmännen Unibake every day. We’re used to creating the right beginning, right from day one. We’re ready for you.
Baking is a people business. Lantmännen Unibake has flour on its hands and people at its heart. The whole process of making everyday products takes team work, open-ness and mutual respect.
It's a group thing. Working for a global business is different. You feel connected to something bigger. Your team has a higher purpose. Ripples turn into waves.
It's about baking the future. We are taking baking further. Not just geographically but in terms of innovation. We have a proud heritage but we want to explore new products, markets and opportunities.
Diversity is a reality. Not an ambition. Not only are we global, we hire a multitude of nationalities. At the moment, your future colleagues come from more than 40 countries.

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