Senior Manager
il y a 2 semaines
**ABOUT US**:
Bain & Company is a global consultancy that helps the world’s most ambitious change makers define the future.
Across 63 offices in 38 countries, we work alongside our clients as one team with a shared ambition to achieve extraordinary results, outperform the competition, and redefine industries. We complement our tailored, integrated expertise with a vibrant ecosystem of digital innovators to deliver better, faster, and more enduring outcomes. Our 10-year commitment to invest more than $1 billion in pro bono services brings our talent, expertise, and insight to organizations tackling today’s urgent challenges in education, racial equity, social justice, economic development, and the environment. We earned a gold rating from EcoVadis, the leading platform for environmental, social, and ethical performance ratings for global supply chains, putting us in the top 2% of all companies. Since our founding in 1973, we have measured our success by the success of our clients, and we proudly maintain the highest level of client advocacy in the industry.
**WHO YOU’LL WORK WITH**:
FRWD is Bain & Company’s marketing acceleration capability, a 200+ community of expert practitioners who partner with clients (and their agencies) to drive meaningful business results and transformation. FRWD is designed to build client capability through a comprehensive approach to helping companies make the best marketing investments. To do so, FRWD extends client teams through co-location of top creative, media optimization, data science, and advertising technology teams to shorten test cycle time and leverage learnings to move forward. Oriented to Bain’s client-centric mission, FRWD marketing expert talent and Bain general pool consulting talent together enable 1+1=3 solutions to address client’s most difficult problems. FRWD works with some of the world’s most recognized consumer brands, leading healthcare providers, entertainment companies and more. With the combined skills of Bain and FRWD, we are able to bridge the gap between brand, marketing, strategy and execution, trialing strategies in immediate real-life tests, while having the operating model and organizational design experience to scale the results throughout the organization.
**WHAT YOU’LL DO**:
- Leading cross functional teams (2-3 people) of (digital) marketing specialists to drive analysis and recommendations that guide marketing planning,
- brand strategy through expertise in digital channels / tactics, capabilities (technology and organizational), communications mix and messaging, and decisions on what to scale based on learning and potential relative value
- Working collaboratively with other Bain consultants, clients, client’s agencies and partners to identify growth opportunities and develop an acceleration strategy and agile "small moves" tests to improve marketing ROI
- Assessing opportunities within existing client accounts and generate insights that feed into overall marketing strategy and drive broader business impact
- Communicating insights and opportunities in simple and clear comms that are appropriately tailored to their audience, both in written and oral presentations
- Building trust with clients, Bain partners and teams as the marketing expert that solves tough business problems based on deep in-platform experience
- The Senior manager should have broader marketing experience and also be able to lead digital media performance improvement projects across all digital channels
**ABOUT YOU**:
- 6-8+ years’ experience in digital performance marketing, biddable media AND/OR eCommerce optimisation
- Prior hands on, in-platform experience to identify the opportunities and, if needed in the project, to implement them in agile tests
- Proven track-record of developing and contributing to successful, innovative and impactful marketing efforts
- You are passionate about data driven marketing and are able to translate your deep experience into comprehensible explanations to other specialists and members of the C-suite
- Experience across multiple industries, understanding industry specific growth drivers but also different client cultures
- You have a well-developed understanding of marketing AND/OR digital commerce best practices
- Experience in designing and implementing test & learn program to improve ongoing marketing performance
- Positive attitude, no matter what. You add energy to rooms and teams, help others see possibilities and clarity amidst uncertainty
- Willingness to travel and work on-site with the client
**WHAT MAKES US A GREAT PLACE TO WORK**:
We are proud to be consistently recognized as one of the world's best places to work, a champion of diversity and a model of social responsibility. We are currently ranked the #1 consulting firm on Glassdoor’s Best Places to Work list, and we have maintained a spot in the top four on Glassdoor's list for the last 12 years. We believe that diversity, inclusion and col
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