Junior E-store Coordinator

il y a 4 semaines


Estaimpuis, Belgique La Redoute Temps plein

From its beginnings as a wool mill, La Redoute is a French brand that has forged unique relationships with its customers for the past 180 years - yesterday through its catalogue, today on the web.

We are mainly a digital player, selling fashion as well as home decoration. We also have home decoration stores in France.

Connections weaver, trends discoverer and creator, vector of influence, we create, distribute and deliver our own products. Our mission ? Become the # 1 lifestyle platform for all families.

In the context of the opening of a new dedicated website for the Dutch market, we are looking for our **Junior E-Store Coordinator** for La Redoute Benelux.

**In a nutshell, what is the job and what will you do ?
As a **Junior E-Store Coordinator**, you will be an integral part of the opening of the dedicated laredoute.nl website (for Netherlands) and it’s growth turnover. You will be responsible of the optimization of the whole customer journey in order to improve the conversion. You will also be in charge of coordinating new projects.

On the organizational level, you are part of the e-store team. You depend from the UX & Conversion Manager. You are also working with the marketing, the customer relations department, the operation department, the business intelligence teams.

**Conversion optimization**

Your objective is to increase the conversion on the.NL website, from the first page visited to the final conversion.
- You analyze the different steps of the customer journey and suggest solutions to improve engagement, navigation & checkout funnel, according to the friction’s points that you will observe.
- You develop website personalization according to the segmentation strategy.
- You develop & implement the AB tests according to the A/B test roadmap established. You analyze the results of the AB tests and make suggestions

**Operational marketing level**

On the operation marketing level, you will be responsible for the continuous optimization of the **internal shopping tools** on the La Redoute website:

- The **Internal search engine** (_searchandising_): You optimize the products results of the internal search engine according to the strategy.
- The **product recommendation**: You manage the product recommendation strategy (similar product, cross-sell, upsell) & algorithm on every recommendation area of the website.

**Analytics & Projects**
- You analyze the user behaviour on the website through our tools, and you share insights and recommandations to the e-store and marketing teams.
- You coordinate the projects related to the conversion on the.NL website.

**Tools you will use on a daily basis**:
You will be trained to use these internal tools: CMS, Adobe Analytics, Glassbox SOLR, Attract (Early Bird), AB tasty, Microsoft office

**Who are you?**
****
- You have a good understanding of French & Dutch (level B1/B2)
- You have at least one experience in e-commerce
- You have an analytic spirit & you are performance oriented
- You are a team player
- You have highly developed time management and multitasking skills
- You are curious, organized, autonomous, creative, pragmatic and responsible

**Appreciated skills**:

- A knowledge of any web analytical tool (Google analytics, Adobe Analytics, MixPanel)
- User friendly with Microsoft Office (Excel, PPT, Outlook)
- A knowledge of any AB test tool is a plus (Optimize / AB tasty / Kameleoon )
- Knowledge of Netherlands market (home especially) - competitors, trends, customers habits

**Background Experiences & education**:

- A 3-5 year degree in web / digital marketing / ecommerce (Business School / University)
- 1-2 years of professional experience (including apprenticeship or internship) in a marketing position working in a (B2C) e-commerce / digital environment
- Example of previous position such as: web marketing manager / e-merchandiser / Conversion Manager (CRO) / Online Sales Manager / e-commerce project manager
- Tools they will use on a daily basis: CMS, SOLR, Attract (Early Bird), Glassbox, Adobe Analytics, AB tasty, Microsoft office

The job is located in Estaimpuis (BE). It is 25min far from Lille or Tournai by car.

Our subsidiary is a very nice place to work in. You will be able to take part in our monthly after-works, and benefit from an extra employee discount on our La Redoute brands (on Home & Fashion categories).

We’re eager to start building our new team and can’t wait to talk to you soon


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