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Marketing Director, Belux

il y a 1 mois

Brussels, Belgique JLL Temps plein

JLL supports the Whole You, personally and professionally.
We are looking for a Marketing Director to lead Belgium & Luxembourg’s (Belux) country marketing team and support internal and external communication.
The role is based in Brussels.
About JLL
We’re JLL—a leading professional services and investment management firm specializing in real estate. We have operations in over 80 countries and a workforce of over 102,000 individuals around the world who help real estate owners, occupiers and investors achieve their business ambitions. As a global Fortune 500 company, we also have an inherent responsibility to drive sustainability and corporate social responsibility. That’s why we’re committed to our purpose to shape the future of real estate for a better world. We’re using the most advanced technology to create rewarding opportunities, amazing spaces and sustainable real estate solutions for our clients, our people and our communities.
Our core values of teamwork, ethics and excellence are also fundamental to everything we do and we’re honored to be recognized with awards for our success by organizations both globally and locally.
Creating a diverse and inclusive culture where we all feel welcomed, valued and empowered to achieve our full potential is important to who we are today and where we’re headed in the future. And we know that unique backgrounds, experiences and perspectives help us think bigger, spark innovation and succeed together.
About the team
This role is part of the EMEA Marketing department (around 30 persons) and reports to the Marketing lead of EMEA growth markets, based in Dubai.
The Marketing Directors will work with the Global Marketing platform and support the local business (here BeLux).
The leaders are working with the global business line marketing teams as well as our global CoE´s Brand, Communication and Digital functions to oversee all go-to-market activities in their local market.
The Directors have pivotal roles in developing local marketing campaigns to tell one consistent narrative to our key audiences. They’ll bring client driven stories, messaging and campaigns to the local market and help leverage the global business line campaigns by localizing them for clients.
By fusing client and audience driven marketing programs with local proof points, products, and processes Country Leaders help boost demand generation and customer engagement.
**Job Description**:
**As the Marketing Director Belux, you will**:
Ensure there is a holistic marketing plan that integrates the local requirements of business and client marketing with outputs from global business lines and objectives,
Set, manage and monitor the marketing budget to agreed levels with the business stakeholders as well as global marketing leadership,
Be the voice for brand in the market by leveraging the global brand tools and guidelines,
Ensure brand campaigns fit into the local marketing plan and are presented to and understood by the local management board and the business teams,
Partner with the global communications team to ensure integrated planning and consistent messaging,
Be responsible for hitting agreed KPIs,
Manage the external communication, and media relations, to sustain and increase company SOV,
Support internal communication initiatives as needed,
Coordinate with global digital team based on the business needs the requirements for targeting,
Align social networks to suit the local needs, fostering and spreading a digital culture,
Asses the participation in local and international real estate conferences and exhibitions,
Organization of ad hoc client events, seminars, workshops,
Partner with JLL's sales teams to strategies, plan and execute high-performing programs that differentiate the business and support the growth of the business.
A strong understanding of the business lines, product offerings and current trends is critical to make decisions about where marketing can best move the needle for the business.
Expertise in PR and communication is also required, with strong media relations, to support the local business needs.
Bachelor’s Degree in Marketing, Advertising, Communications, Business, or another relevant field,
Strong media relationships in Belgium especially Tier 1 media,
High proficiency in French, English and Dutch, both written and verbal,
Minimum 10 years of related work experience, with emphasis on marketing within the professional services realm; real estate industry experience a strong plus,
Excellent stakeholder management skills including the ability to work with and other country marketing leaders, product marketing teams, global functions and other marketing colleagues to drive success,
Strong executive presence to successfully influence senior leaders across the JLL business to deliver the business line and regional marketing strategy,
Strategic thinking to drive alignment and consistency across different marketing plans and needs,
Commercial acumen and ability to