Marketing Manager
Il y a 6 mois
At Univercells, we are on a mission to make health equally accessible to all. We work every day to reinvent biomanufacturing processes and develop or integrate the next innovative technologies. Through the combination of process development and engineering expertise, we create synergies to deliver game-changing production capacities to achieve our mission: “
**Biologics available and affordable to all**”
- **
Univercells SA **brings together a group of Belgian and global biotech affiliates working together under a common mission (the “**Group**”). Each division of affiliates operates a different part of the healthcare value chain, through a distinct business model:
- ** Quantoom Biosciences **is reinventing mRNA production by developing an mRNA production platform (NfinityTM) from sequence up to mass production.
- ** Exothera** is a contract research, development, and manufacturing organization (CRDMO) dedicated to viral vector and nucleic acids production. As a technology-driven company, Exothera provides best-in-class bioprocessing expertise that capitalizes on the best and most innovative manufacturing technologies developed within the Univercells group. The company delivers accelerated discovery services and process development/optimization to rapidly reach GMP clinical and commercial production of viral vectors and nucleic acids.
- ** RLM Consulting **thanks to a substantial knowledge of the pharmaceutical industry and a strong scientific background, RLM Consulting provides international regulatory affairs support at all stages of product development, from discovery research through preclinical and clinical testing, up to and beyond submission of the dossier for marketing authorization.
- ** Unizima** delivers international project management of technology transfer, alongside operational support services (quality, supply chain, digital) and bioproduction training programs, as well as care centers and diagnostics surveillance centers.
We deliver excellence and strive for innovation thanks to collaborative teams of passionate change-makers. We are driven by 5 core values in everything we do:
***
**Accountability, Continuous Improvement, Teach & Lead, Integrity,**
**and**
**Team spirit**
**.**
**Job purpose and objectives**
Univercells is currently looking for a talented
**_ Marketing Manager / Snr Associate _**to join our growing commercial team, reporting into the Marketing Lead.
As
**_Marketing Manager /Snr Associate_**, you will be responsible for identifying and developing new marketable product, for transversal group activities, from conception to distribution.
You will own the development and delivery of commercialization and marketing plans for new product(s), new offerings and convert these plans into roadmaps that promotes Univercells’ offer to internal and external audiences.
You will work closely with Business Development to assess the business case and market opportunity, to incorporate market and customer feedback into refining and defining new products and/or offerings, and with Communications to ensure your message gets translated into adequate campaigns.
You will also work with the Project Management Office to advance New Product Development & Introduction; and liaise with technical teams or teams from affiliates to consider how the different aspects of our business or technologies relate to your initiative
**Key responsibilities**
- **Market analysis & sizing**: You monitor and share market insights from various internal and external sources to develop strategic options and adequately size the market opportunity - in strong collaboration with the business development team
- **Competitor analysis**: You know our top competitors and how they are positioned in the market. Share trends, technologies, and insights across the company.
- **Customer insights & segmentation**: You identify the various customer segments, analyze them in detail and create the customer journey for each segment, supporting business development and sales in targeting the right leads.
- **Value proposition & Positioning**: You craft compelling value propositions and positioning statements which balance technical details with the business benefits, including consideration of positioning within Univercells Group as a whole and individual affiliates.
- **Product & offering development**: You work closely with scientific/technology teams to manage the internal development portfolio and translate this into innovative and effective products under NPDI methodology. This may also include development of new business offerings under a productized approach.
- **Resource allocation**: You align with Finance & Investment, as appropriate, to consider resources required for marketing and product activities and appropriate sources of funding.
- **Pricing**: You collaborate with the entire group to draft a competitive pricing strategy and commercial model for your product/service, embedded into a viable market
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