CRM Lead

il y a 2 semaines

Brussels, Belgique ARIAD Temps plein

The Europe & Canada (EUCAN) Business unit supports Takeda's mission at a regional level and as the leader in rare diseases and specialty care, we champion better health and a brighter future for patients, healthcare providers and our people.

Across the EUCAN BU, patients come first in every decision we make. We develop strategic partnerships which deliver value for society and create a culture within which our people can thrive and reach their full potential.

Our mission is to empower and enable our people to fulfill their potential by embracing diversity and creating a high-performance, collaborative working environment. In the EUCAN region integrity is one of our key values. We put patients, trust and reputation before business and this is one of the main reasons why our people choose to work here.

**Job ID** R0108057**Date posted** 10/17/2023**Location** Brussels, Brussels Capital**Job Title**

CRM Lead

**Job Overview**:

- Responsible for maximizing the value delivered by CRM in the Belgium.
- Responsible for strategic
- and operational support of CRM tools, processes and data to ensure linking between Omnichannel engagement, Data & Insights and Brand strategy and execution.
- Operationalizes and executes Takeda CRM strategy in collaboration with EUCAN CRM lead, I&A Lead, CE Director and local colleagues.
- Drive deployment, development and adoption of CRM related systems, tools and processes.
- Provide CRM training and support for all functions.
- Act as customer domain data owner and drive the execution of data strategy and standards in Belgium.

**Key Responsibilities**:

- Superuser on CRM systems and solution ensuring CRM discipline, dashboards, reports and relevant support.
- Ownership & implementation CRM training capability in close collaboration with Customer Engagement Lead.
- Support and educate Brand Manager, BUDs, Management teams and functions with OCE/CRM data and functionality.
- Deploy, localize and train on new CRM related systems, tools and processes.
- Supports business unit activity planning and follow-up.
- Coordinates with relevant departments to ensure systems and data are compliant and in accordance with SOP´s, laws and guidelines.
- Liaise with our multichannel engagement service provider and LOC CE Partners to understand CRM user issues and feedback on system improvements. Ensure CRM system supports OCE activities and VBKAM.

**Technical/Functional Expertise**:

- Creates synergies by standardizing data, harmonizing processes & systems and reutilizing assets across LOC and in alignment with EUCAN directives.
- Generates data driven HCP and product insights across LOC.
- Implements data standards and ensures that data governance is aligned to EUCAN directives.

**Leadership**:

- Acts in an advisory capacity to local business units on how to use CRM platforms/tools to support performance.
- Share innovation, learnings and drive adoption of best practices across LOCs.
- Decision-making and Autonomy.
- Must demonstrate effectiveness in task completion, decision-making, empowerment of others, training and problem solving.

**Interaction**:

- Utilizes EUCAN insights on technical feasibility and requirements for implementation and integration of EUCAN CRM projects
- Proactively establish and maintain relationships to all relevant stakeholders LOC/EUCAN.
- Connects and align with the LOC colleagues to maximize impact from customer & channel insights generation.
- Manages updates and ensures release management strategy and roadmap in close collaboration EUCAN.
- Proactivity in interacting with internal and external stakeholders in order to secure correct data.
- Ability to work with senior leaders to guide on CRM topics and data. Acts as LOC point of contact for EUCAN CRM Lead.

**Innovation**:

- Ability to implement optimization of existing processes within the areas of responsibility.
- Ability to identify new and efficient and agile ways of working within the areas of responsibility.

**Education, Experience & Skills**:

- Experience in CRM roles including customer data and insights.
- Experienced with building and deploying CRM capabilities and competencies across an organization.
- Strong skills with CRM tools, systems and processes.
- Fluent in English and preferably also fluent in one of the Belgian languages.
- Excellent skills in analyzing data structures and data validation.
- Highly structured, Intrapreneurial self-starter - ability to work alone, excellent manager of self and others.
- Preferably at least Bachelor education in relevant field or similar experience.
- Finds satisfaction and motivation in working with many stakeholders from different parts of the organization and having several projects ongoing at the same time.
- Strong planning and project management skills
- leading to successfull execution.

**Locations**: Brussels, Belgium
- ** Worker Type**: Employee
- ** Worker Sub-Type**: Regular
- ** Time Type**: Full time

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