Trade Marketing Analyst Aeg
il y a 2 jours
**SHAPE LIVING FOR THE BETTER**
By creating desirable solutions and great experiences that enrich people’s daily lives and the health of our planet, we want to be a driving force in delivering enjoyable and sustainable living. We go to work every day determined to shape living for the better - for our customers and for the health of our planet.
THE ROLE
The Trade Marketing Data Analyst is in charge to deliver data insights and continuously improve the way how we do our business. You will turn data into insights that will drive our trade marketing & sales decisions together with customers. You will look for correlations and predictive analyses in different sets of trade marketing data (customer sell-out, GfK market data, ROI, etc.).
Responsible for databases, systems generating insights you will introduce a more agile way of doing trade marketing. This is an exciting challenge, and you will have a world of resources, experience and expertise at your disposal local and international to go beyond driving the agenda to shape living for the better.
You will be part of the Benelux Trade Marketing Operations team reporting to the Head of the department. Location for this role is flexible; you can be based in our offices in Brussels or Alphen aan den Rijn (Netherlands). Experience in consumer goods - and ideally domestic appliances - is a strong advantage.
**Responsibilities**:
- Part of the cluster’s Trade Marketing Operations (TMO) team, supporting sales and product lines as pro-active business partner. Process data into actionable insights to supporting decision making.
- Lead trade marketing
- and activation effectiveness analysis and optimization work for continuous ROAS improvements for investments.
- Build and continuously develop the existing analytical framework and automation of customer sell-out data (Sales lab) in close collaboration with our central team and local sales teams.
- Be the data owner in the organization and educate and inspire others to use data insights and dashboards for better decision-making.
- Ensure quality and integration of different data sets streams to visualize in Qlik Sense and/or Power BI dashboards for sales and product lines.
- Provide analytical support for market intelligence analysis (GfK).
- Act as SPOC within the Benelux as well as liaison with HQ being part of an international team with peers.
**Qualifications**:
- University degree preferably in IT & commercial data processing, business intelligence, engineering or other relevant field.
- 1-3 working experience in data analytics supporting e.g. commercial teams.
- A strong knowledge of analytical and statistical techniques.
- Proven proficient experience with Microsoft Excel, databases and analytical
- as well as reporting tools is key to successfully execute this position.
- True passion for marketing effectiveness, analytics, and insights.
- Ability and passion to work with different
- data sets and systems to generate insights.
- Proven track record in consumer insights and market intelligence as pro-active business partner.
- Strong analytical and contextual mind-set with an eye for details, reliability and accuracy.
- Aspiration to take the lead in analytical questions, generating thoughtful insights and helping the implementation of marketing and commercial strategies.
- Inclination to collaborate with other people and will to learn and summarize the overall business situation.
- Change Agent - increase our data and consumer centricity by inspiring new ways of working.
- Great presentation and education skills.
- Fluency in Dutch, English and ideally French.
At Electrolux, we take responsibility for our development in a supportive environment where we embrace our differences and learn from each other. In a truly multicultural setting, we shape living for the better and create remarkable experiences for employees and consumers, all around the globe.
Electrolux is a leading global appliance company that has shaped living for the better for more than 100 years. We reinvent taste, care and wellbeing experiences for millions of people, always striving to be at the forefront of sustainability in society through our solutions and operations. Under our brands, including Electrolux, AEG and Frigidaire, we sell approximately 60 million household products in approximately 120 markets every year. In 2020 Electrolux had sales of SEK 116 billion and employed 48,000 people around the world.
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