Retail Pricing Manager
il y a 3 semaines
**Retail Pricing Manager**:
**POSITION SNAPSHOT**:
- JobReq ID: 48545- Type of work: Hybrid- Type of contract: Open-ended/permanent- Full/Part Time: Full time- Location: Zaventem, BE Zaventem, BE**OUR COMPANY**:
Bridgestone in Europe, CIS, Middle East, India and Africa (BSEMIA), headquartered in Zaventem (Belgium), is a subsidiary of Bridgestone Corporation, a global leader providing sustainable mobility and advanced solutions.
In addition to our premium tire products, we offer a growing portfolio of tire-centric and mobility solutions. Together with our partners and guided by "Serving Society with Superior Quality”, that has been our mission since Shojiro Ishibashi founded Bridgestone in 1931, we are working to accelerate sustainable mobility innovations and solutions. Through innovative technology, we are committed to easier, safer, smoother and seamless mobility for our society and customers improving how people move, live, work and play.
Bridgestone also benefits from a significant retail network throughout the region - in fact our retail presence in the EMIA region is the largest in the tire industry. Through 17 distinct retail partners, we have around 3,500 outlets across Europe, the Middle East and Africa as well as around 2,500 outlets through our partner network in India. This network offers a selection of services, concepts and mobility solutions.
At Bridgestone we pride ourselves on the strong relationships we maintain with everyday drivers and this extensive retail network is one of the core reasons why.
In line with the “Bridgestone Essence”, our work environment is based on integrity and teamwork, where everyone can learn from each other and contribute with their own ideas in achieving the coming goals.
We want to hear from people who can take the challenge, unleash their creative potential and contribute to the company success demonstrating ownership, courage and agility. We want you to develop your skills, expand your knowledge and be proud of your work.
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**Job purpose**
Lead pricing strategy for all EMIA retail entities (on line and off line strategy).
Define & Implement the (sellout) pricing strategy with the support of local experts enhancing price positioning in line with Bridgestone & retail Go-To-Market plans, by country, channel, brand and product: all tyre categories (passenger, truck, moto cycle, agriculture) & vehicle services.
Coordinate and lead the pricing strategy related to services (tyres and non tyres).
Ensure Product & Service Mix supporting the profit generation and net sales growth with both strategic and tactical plans in collaboration with local entities for both on line and offline channel.
Act as Internal pricing Guru & Consultant for headquarter retail team & local retail pricing managers.
Monitor market trends and develop pricing intelligence keeping under control the value chain.
**Main responsibilities**
- Run online & offline price market analysis (incl. competition) using specific tools in order to define pricing strategies for the different countries/entities for both on line and off line channel and for all the brands in retail portfolio.
- Work closely with local pricing managers to understand the market trends and needs
- Develop Price positioning studies and monitor market trends. Structure pricing intelligence analysis /cockpit using existing as well as new tools and AI.
- Lead the configuration and continuous improvement of new Global pricing solution, in collaboration with US.
- For the on line channel, experiment with different pricing strategies and run continuous analysis of online sales & conversion funnel in order to drive continuous improvement in collaboration with the BMS/product team
- Drive and monitor price variance contribution on actual net sales performance.
- Set tactical action in order to keep price positioning in line with target and to steer product & service mix.
- Advice on specific marketing promotions, product strategies and supplier negotiations.
- Ensure focus on premium mix strategy, aligned with our Go-to-Market plans.
- In-depth Analysis of product ranges by sizes, to anticipate trends and to support proper sales mix.. Ensure as well the constant update of product master data /list price.
- Coordinate with other team members in HQ to drive value based pricing approach in all the sales channels.(offers for fleets, e-oems, mobile services, )
- Keep high focus and be very close to market reality visiting customers and attending to customer meeting.
- Coach and train local pricing managers; develop internal competences and knowledge on different levels. Facilitate price understanding to other functions, as well as value for Dealer and end customers (Value Based Pricing).
- Promote and reinforce a culture of innovation, creativity and continuous improvement.
**Required capabilities**
- University Degree with the major in Economics / Marketing / Management Engineering / Data science / Mathematics / Other releva
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