Marketing Communications Manager

il y a 2 semaines

Brussels, Belgique Terumo Temps plein

Marketing Communications Manager

**Date**:Feb 20, 2024

**Location**: Brussels, BE

**Company**:Terumo BCT, Inc.

**Job Band**: Job Band 9 (JB9)
**Hiring Manager**: Soria Bendoumia
**Lead Recruiter**: Lore Van Roy
**Country**: Belgium

Our ability to grow, develop new capabilities and serve even more patients around the world depends on associates like you, who are passionate about our mission. Thank you for considering this new opportunity to further unlock your potential.

**Job Title: Marketing Communications Manager**

**JOB SUMMARY**

Responsible for developing, executing and measuring marketing and communication strategies, programs and campaigns using omni-channel approach depending on business need and customer segment. This role will need to understand business area strategies and objectively evaluate and communicate cross-business constraints, requirements, risks and opportunities and execution against measured results. Additionally, this role will support and execute regional event management and new digital marketing initiatives.

**ESSENTIAL DUTIES**
- Work cross functionally with business areas to define and execute regional omni-channel marketing and communications programs for different market segments based on product / regional marketing strategies and in line with company strategy to drive short and long-term business objectives.
- Provide strategic marketing communication proposal and advice to the marketing team : Be a source of feedback and help translate marketing strategies into integrated campaigns.
- Measure and evaluate the marketing performance of campaigns, recommend actions.
- Develop, execute, and analyze social media campaigns harnessing the power of various social media platforms to enhance brand visibility, engage the target audience, and drive measurable business results.
- Manage Marketing Communications content, tools and campaigns for congresses and customer events whether virtual, in person or Hybrid.
- Prioritize, implement, and manage projects in line with business priorities and work cross functionally with various departments and service providers to execute.
- Provide direction on the design and implementation of customer communication materials to ensure brand and messaging consistency.
- Drive and accelerate digital transformation strategy to engage customers and prospects using new creative tools as well as maximizing impact of existing channels.

***

**MINIMUM QUALIFICATION REQUIREMENTS**

**Education**

Bachelor’s degree in marketing, communications, or digital marketing. An equivalent level of education with sufficient experience to successfully perform the essential functions of the job may be considered.

**Experience**
- Proven track record in marketing, marketing communications, digital marketing (Minimum 4 years’ experience).
- Experience in medical device/ healthcare industry is preferred.
- Proficient in utilizing social media management and analytics tools. Proven experience of working with or knowledge of earned, owned and paid media.
- Experience in corporate marketing communication environment is preferred.
- Experience in a fast-paced environment requiring a sense of urgency and an understanding of changing priorities
- Experience in and knowledge of KPIs and metrics reporting for diverse marketing tactics

**Skills**
- In line with Terumo's Core Values:

- Respect - Appreciative of others
- Integrity - Guided by our mission
- Care - Empathetic to patients
- Quality - Committed to excellence
- Creativity - Striving for innovation
- Knowledge of integrated marketing communication strategic development and campaign execution
- Excellent project management skills a must
- Demonstrated and effective leadership ability
- Excellent team work skills
- Ability to work independently and flexibly
- Knowledge of healthcare or medical device industry
- Proven analytical thinking skills and the ability to solve problems
- Strong verbal communication skills
- Written communication skills for producing quality and compelling content -offline/online content
- Capacity to prioritize and work across multiple projects
- Innovative - develops new ideas through collaboration and execute on creative ideas
- Or
- An equivalent competency level acquired through a variation of these qualifications may be considered.

***ADDITIONAL REQUIREMENTS**
- Some travel required
- Position based in Belgium
- Reporting to the EMEA Manager, Marketing Communications
- Terumo Blood and Cell Technologies is part of Terumo Group, founded in 1921 and headquartered in Tokyo, Japan.
- We employ nearly 7,000 associates globally, with global headquarters in Lakewood, CO, U.S., and regional headquarters in Brussels, Buenos Aires, Singapore and Tokyo.
- We manufacture devices, disposable sets and solutions at our facilities in Belgium, India, Japan, Northern Ireland, the U.S. and Vietnam. Our global presence enables us to serve customers in more than 130 countries.
- Our core values help

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