Earned/owned Media Executive

Il y a 6 mois


Diegem, Belgique The Estée Lauder Companies Temps plein

**About The Estée Lauder Companies**:
We are the global leader in prestige beauty — delighting consumers with transformative products and experiences, inspiring them to express their individual beauty. We are the only company focused solely on prestige makeup, skincare, fragrance, and hair care with a diverse portfolio of 25+ brands sold in 150 countries. Infused throughout our organization is a passion for creativity and innovation — a desire to push the boundaries and invent the unexpected — as we continue the bold work of our founder, Estée Lauder.

**About the role**:
As an Earned/Owned Media Executive, you will play a crucial role in defining and executing the Owned/Earned Media plans for our Prestige Beauty Brands (EL & LM) in the Benelux. Working closely with the brand digital strategy, you will develop and implement Influencer Marketing, Seeding, Events & Content Creation plans to drive brand awareness and engagement. If you are passionate about influencer marketing, relationship building, content creation, organizing events, and are eager to contribute to the success of our brands, we encourage you to read further.

**As an Earned/Owned Media Executive, you will have the following responsibilities**:

- Create and manage the advocacy brand calendar on influencer marketing, seeding, and eventing.
- Contribute to developing the strategic framework for brand love, focused on organic content and always-on visibility.
- Coordinate brand events, influencer programs, brand purpose activations, and on-trend seedings.
- Strengthen the brand position in advocacy by identifying the right influencer profiles to connect to our brands.
- Build a strong network of influencer relations in Belgium and the Netherlands with key profiles & rising talents that fit our brands.
- Look for the latest trends and keep innovating to secure our leading position in beauty.
- Contribute to the growth of brand love metrics including EMV, SOV, Engagement, etc., by tracking & reviewing performance to further optimize our strategy.
- Review and localize assets for social/digital platforms.
- Spread earned media expertise and contribute to capability building within the affiliate.

**Qualifications**

**Qualifications**:

- 3+ years of experience in influencer marketing and digital PR, preferably with a background in PR agencies.
- Strong network of beauty influencers in Belgium and the Netherlands and a deep understanding of the latest social media beauty trends.
- Proficiency in working with social media platforms and tools, including Instagram, TikTok, YouTube, Snapchat, and more.
- Exceptional organizational and multitasking skills, with the ability to drive and manage projects effectively.
- Excellent communication and collaboration skills to work cross-functionally with internal and external stakeholders.
- Creative mindset and a passion for achieving objectives and goals.
- Equipped with analytics and reporting skills, adept at transforming data into actionable insights to optimize earned media strategies.
- Fluent in Dutch and English.

**What's in it for you?**:
A job where colleagues become family? Welcome to the Estée Lauder Companies You will receive an attractive salary in line with your experience and competencies. In addition, you will receive various extra-legal benefits: car and fuel card, meal vouchers, cell phone plus subscription, extensive group, and hospital insurance... And what about constant learning? It goes fast at the Estée Lauder Companies. With training, both on the job and through MyELCLearningHub, you get the space to do so.

**Job**: Marketing

**Primary Location**: BE-VBR-Diegem

**Job Type**: Standard

**Schedule**: Full-time

**Shift**: 1st (Day) Shift

**Job Number**: 246558



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