Content Expert Better Living

**Je verantwoordelijkheden**:
The Content Expert develops & executes the **omnichannel content** plan for the **Better Living** pillar in our marketing departement, by supervising and coordinating with internal & external **stakeholders**. Key to the role is constant **optimization **of the content plan across multiple channels by **analysis**, evaluating all actions driving brand **engagement **and **online **and **offline **traffic. You will work with creative teams to deliver a strong pipeline of high-value, relevant and engaging content - whether expressed in live experiences (eg. sponsoring), written content such as the magazine, social media or other - that strengthens the Delhaize brands and engages with our audiences.
- Define an actionable omnichannel **content plan** for the year respective to Better Living. Supervise & ensure execution to deliver on pre-defined targets and KPI’s.
- Supervise & coordinate the creation of the content plan online: Lead the creation of **online content** to feed our **digital **channels.
- Develop and recommand digital **campaigns **(organic and paid), in collaboration with agencies and internal stakholders, in order to engage consumers with qualitative content, strengthen the emotional bonding and reinforce Delhaize’s brand identity.
- Supervise & coordinate the execution of the content plan **offline**: Supervize and coordinate the end-to-end production of **Delhaize Magazine** (on
- & offline), from content to production and activation, in order to guarantee an optimal collaboration with all parties involved and to ensure that the best output is delivered in time and in line with Delhaize brand identity and strategy.
- Keep track of relevant **developments **in social/digital media, exchange knowledge with colleagues and contribute to knowledge transmission within the organization, in order to be informed of good practices and developments and to be able to put these into practice.
- Supervise & coordinate the execution of the **sponsoring **strategy with the objective to feed the Delhaize own media with relevant content and experience. Set KPI’s and evaluate accordingly. Do so by limiting internal complexity.
- Manage the yearly **budget **for the social media/digital activities, in line with the agreed guidelines provided by management, in order to ensure a stable, dynamic & cost-efficient financial management.
- Manage the network of **internal and external relationships**, in order to ensure an optimal cooperation with all relevant stakeholders, as well as a contribution to desired image of Delhaize.

**Je profiel**:

- You have a masters degree in **Communication **or **Marketing **or are equivalent through experience.
- You have a inimum of **3 years** of experience in a similar role.
- You know omni-channel marketing, social media marketing, redaction, etc.
- You have strong **project **management skills and work in a **structured **and **organized **way.
- You have excellent **communication **skills in **Dutch, French and English**.
- You have an **analytical **mindset and are always open to **learn**.

**Ons aanbod**:
A job and a richly filled private life? At Delhaize you can. You will receive an **attractive salary** adapted to your experience. Moreover, you enjoy various **extra-legal benefits: company car with fuel card, cell phone plus subscription, net compensation, annual bonus, meal vouchers, extensive group and hospitalization compensation**, and of course a **staff discount** in the store And **growing**? That goes fast at Delhaize. Through our training courses, on the store floor and through our training catalog, you get the space to do so. **Evolution**? That too is possible. Just ask one of your future colleagues.