CRM Specialist

Key Responsibilities:

- CRM Strategy Development: Design and implement comprehensive CRM strategies to enhance customer retention, loyalty, and lifetime value. Develop segmentation strategies to tailor marketing efforts to various customer groups.
- Data Analysis and Reporting: Regularly analyze customer data and campaign performance to identify trends, insights, and opportunities for optimization. Prepare and present reports to senior management detailing campaign results and ROI.
- Customer Journey Mapping: Develop and refine the customer journey, identifying key touchpoints and opportunities to enhance the customer experience. Implement strategies to increase engagement, reduce churn, and foster brand loyalty.
- Platform Management: Serve as the primary manager of the CRM platform, ensuring data integrity, system integration, and the efficient operation of marketing automation tools.
- Cross-functional Collaboration: Work closely with the marketing, sales, and customer service teams to ensure a cohesive and integrated approach to customer engagement and communication.
- Compliance and Best Practices: Ensure all CRM activities comply with legal regulations and industry best practices, particularly in relation to data protection and privacy (GDPR).

Qualifications:

- Bachelor’s degree in Marketing, Business Administration, or related field.
- Minimum of 3 years of experience in a CRM role, preferably within the gaming, entertainment, or online services sectors.
- Strong proficiency in CRM software and marketing automation tools.
- Excellent analytical skills, with the ability to interpret complex data and translate it into actionable strategies.
- Demonstrated experience in managing and executing targeted marketing campaigns.
- Solid understanding of customer segmentation, database marketing, and loyalty program management.
- Knowledge of GDPR and other relevant data protection regulations.
- Exceptional communication and interpersonal skills, with the ability to work effectively across different teams and levels of the organization.
- Fluent in English and Dutch or French, with additional languages being an advantage.

What We Offer:

- A competitive salary
- The opportunity to be part of a leading company in the Belgian entertainment industry, with a strong commitment to innovation and customer experience.
- A dynamic and supportive work environment, with ample opportunities for professional growth and development.
- The chance to work on exciting projects with a talented team of professionals.

How to Apply:
If you are passionate about delivering exceptional customer experiences and are looking for an exciting challenge in the gaming and entertainment industry, we would love to hear from you. Please submit your resume and a cover letter explaining why you are the perfect fit for the CRM Specialist role at Starcasino.

Starcasino is an equal opportunity employer and values diversity. We are committed to providing an inclusive environment for all employees.