Brand Manager Coffee

il y a 3 jours

Brussels, Belgique Nestle Temps plein

**Position Summary**:
Lead the execution of the Nescafé Zone Europe business & communication strategy in the Belgilux. Strong project management skills and active player within business /cross functional teams both for local scope as well as European cluster projects. Be the brand guardian across all the coffee segments.

**A day in the life of a Brand Manager Coffee**:
Responsible for the performance and brand image of Nescafé soluble and mixtures range in Belgilux under the leadership of the Brand Business Lead Nescafé Benelux.
- With the support of Brand Business Lead, define the local strategy for the long-, mid
- and short-term development the Nescafé brand. Manages the implementation and/or development of strong functionally aligned brand plans (ICP/OP). Ensures the execution of the plan together with the Commercial Development Team (CDT) and Sales teams.
- Responsible for brand/portfolio management. Recommend the right Portfolio mix both the ranges, prepare and execute I/R pipeline in accordance with the market needs and consumer opportunities, operate using Idea to Launch (I2L) system. Contributes to pricing and promotional strategy together with CDT.
- Actively participates in the Monthly Business Planning (MBP cycle) with clear input and analysis of business performance as well as consumer insights and brand health.
- Guardian for Nescafé brand image. Build & execute together with agency partners the right communication strategy across all touchpoints and the right Media & Digital Ecosystem strategy and Brand investment strategy, execute, and continuously monitor the performance of the Brand investments
- Budget responsibility, follow up and efficiency evaluation (pre/post PFME analysis), consolidate the holistic view on the key performance indicators, track and evaluate the Marketing activities ROI. Understands business impact and prioritizes PFME investment of her/his brands.
- Provide the right brand content for all related touchpoints, adapt and give feedback on the brand assets developed by zone Europe.
- Builds and consolidate the understanding of the total soluble market in the Belgilux, including consumer understanding and performance in the different segments (pure black, mixes, and mixtures).
- Sustainability strategy and communication implementation for Nescafé including packaging designed for recycling.
- Provides inputs to CDT, Sales and eBusiness teams for the customer and channel strategy for the portfolio across all trade channels including eCommerce
- Contributes to the Nescafé Zone Europe team proactively collaborate with projects teams with other markets and represents the local market together with Brand business lead. Collaborates closely will the brand managers in our cluster: BE/NL/FR.

**What will make you successful**:
- Desired experience: 3+ years of Brand Marketing in FMCG, Category development or Commercial experience is a plus
- Education: College/University degree in Business
- Language knowledge: Fluent French, Dutch & English
- Strong results focus & project management skills
- Open communication, team player and cross functional leadership/collaboration
- Comfortable with complexity, entrepreneurial mindset, and get things done attitude
- Digital and Media expertise - eBusiness academy certification is a plus
- Understanding of the coffee market in the Belgium is a plus

**Benefits**:
We are offering a permanent contract (38h) to work in our Brussels' offices with a competitive package including (not exclusively):

- A company car
- Annual target bonus based on results
- Hospitalization and Group insurances
- Net representation allowances and meal vouchers
- Different career opportunities locally or internationaly withing our numerous product categories
- A great work culture based on respect, honesty and merit

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