Media Effectiveness Manager

**Company Overview**:
Essity is a Swedish group, recognized for its expertise in the hygiene and health sector, with 36,000 employees across more than 150 countries. We are committed to improving well-being through essential products for everyday life.

**Context**:
We are looking for a Media Effectiveness Manager to join our team, stepping into a role that is evolving and expanding. In a rapidly evolving digital world, Essity is dedicated to understanding and anticipating consumer needs. We analyze trends and data to keep our brands appealing and relevant.

**What you will do**:

- Lead all aspects of digital activation in France and Belgium in collaboration with our media partner (planning, activation, measurement).
- Embrace our “Attention based” journey focusing on continuous improvement in both efficiency and effectiveness.
- Participate in measurement initiatives (MMM, last touch attribution) and translate campaign performance insights into actions.
- Support the brand marketing team with social and nudge activities in France and Belgium.
- Collaborate with central teams to roll out global projects around media, content, and measurement.
- Assist the Consumer Tissue brand marketing team on all digital topics.
- Be the dedicated point of contact inside SW region regarding all Data privacy topics.

**Who you are**:
Bachelor’s or master’s degree in marketing, Analytics, Media Management, with relevant experience in planning and managing digital campaigns (agency or top-tier advertiser). You are open-minded, curious, autonomous, reliable, and adept at challenging the status quo. You have excellent communication and interpersonal skills, able to simplify complex topics and present effectively. You are fluent in English and French (both written and spoken).

**What can make a difference at Essity**:

- An environmentally sustainable company.
- Opportunities for development and career growth.
- An inclusive and collaborative culture.

**What we can offer**:

- 2 days of home office per week for eligible employees and a daily allowance to adapt their home.
- Subsidized company restaurant.
- Participation and profit-sharing bonuses.
- 60% reimbursement of the transport card or a mileage allowance.

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