Marketing Lead
il y a 2 semaines
**EIT Digital**:
We believe in making and shaping a competitive digital Europe that is inclusive, fair and sustainable and aim at global impact through European innovation fuelled by entrepreneurial talent and digital technology.
We embody the future of innovation by mobilizing a pan-European multi-stakeholder open-innovation ecosystem of top European corporations, SMEs, startups, universities and research institutes, in which students, researchers, engineers, business developers and investors address the technology, talent, skills, business and capital needs of digital entrepreneurship.
We build the next generation of digital ventures, digital products and services, and breed digital entrepreneurial talent, helping business and entrepreneurs to be at the frontier of digital innovation by providing them with technology, talent, and growth support.
**EIT Digital Academy**:
The EIT Digital Academy delivers the EIT Digital entrepreneurial education programmes and operates through three schools: Master School, Professional School and Summer School. The EIT Digital Academy equips its students with deep-tech digital skills and entrepreneurial skills. The EIT Digital Academy is closely linked to the EIT Digital Unipreneurship, Innovation and Entrepreneurship activities that focus on bringing technology to market and scaling up digital deep tech ventures with programmes such as Venture Building, Venture Incubation, Acceleration, Speed Master, and Growth Services. Students from the EIT Digital Academy form the human link between the education and innovation activities of EIT Digital, and then join a growing pool of EIT Digital Alumni who stay engaged throughout their lifetime.
The EIT Digital Academy is working on life-long learning by developing the (d)Academy platform, an online AI-based tool focused on the upskilling and re-skilling of the European workforce.
**The Role**:
The Education Marketing Lead is responsible for shaping and developing the overall marketing strategy of the EIT Digital entrepreneurial education activities and programmes such as Master School, Summer School, Professional School, (d)Academy and Venture Building, to achieve the yearly recruitment and impact goals as well as implementing that strategy on an operational level. The Education Marketing Lead is responsible for development, implementation and execution of the recruitment plan for the Master School and (d)Academy, the go-to-market plan for the Summer Schools and the Professional School, and the marketing and communication of the Unipreneurship Venture Building programme.
He/She will be responsible for implementing and executing the EIT Digital entrepreneurial education and recruitment marketing strategy in close collaboration with the Head of Education & Skills and Head of Unipreneurship, while being a part of the EIT Digital Marketing & Communications team and reporting to the Marketing and Communications Manager.
The Education Marketing Lead is also responsible for executing the European/National calls and tenders involving entrepreneurial education and education programmes and activities, and their reporting.
**Main Responsibilities**:
- Manage the customer journey of the applicant from interest to enrolment in the Master School, Summer School, Professional School by improving the sales process throughout the recruitment funnel;
- Manage the customer journey of students, young professionals and corporates into the (d)Academy;
- Manage the customer journey of researchers and scientists into the Venture Building Program;
- Develop digital and non-digital marketing collateral to ensure accurate targeting and marketing strategies that resonate with the target audiences;
- Update and improve websites and other digital media channels, in collaboration with webmaster;
- Develop digital marketing campaigns and sequences using best marketing practices to ensure high conversions and engagement;
- Supervise marketing messages and marketing collateral for Education and Unipreneurship activities, such as recruitment fairs, Kick-off and Graduation, including the ones planned for EU calls and tenders;
- Participation in national and international recruitment fairs;
- Ensure brand maintenance, including removal and replacement of non-conforming texts;
- For flagship projects, manage relationships with graphic designers, videographers and digital marketing service providers to ensure campaigns are successfully developed while maintaining brand consistency;
- Improve records management and data entry, provide executive reporting of marketing campaigns;
- Design the marketing campaigns in-house (Including visuals, videos and marketing collateral).
**Qualifications and Experience**:
- Minimum 7+ years’ relevant experience in digital marketing;
- Track record of success in postgraduate international recruitment in Europe. In-depth understanding of the postgraduate recruitment landscape within the EU is essential, as well as the ability to
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