European Omnichannel

**Are you interested in developing our strategy and managing content and communication online with HCPs in European Dermatology?**
- UCB´s ambition as preferred partner in Immuno-dermatology is to make a difference for people living with PsO and HS._
- Will you join us in our pioneering adventure?_

We are looking to fill the position of a** European Omnichannel & Content Lead** (OCC Lead); which is an evolved omnichannel/digital role meant to lead (prioritize, develop, customize and deploy) relevant content across the EU, in partnership with the areas by primarily using content and communication capabilities in company agreed channels and solutions to create the best experience for our customers.

It is an **integrated role** that connects and provides value to with targeted audience by working via both promotional and medical channels. Focus of the role is dermatology cross-functional content across indications and assets.

Together with EU Marketing, Medical Strategy and Access Leads, the OCC Lead provides the regional direction of the dermatology omnichannel communication strategy incl leading the deployment of scientific and commercial asset/therapy area content and communication thru online medical and marketing engagements using the right channels to create customer value.

As an iEU OCC Lead you like to work in an environment where you can:

- **develop your knowledge and skills to the latest standards in health care and pharma digital communication**:

- **provide **the **regional direction** of the global dermatology omnichannel **communication strategy**:

- ** lead the deployment** of **scientific and commercial asset/therapy area content** thru prescriber medical and marketing engagements using the right channels to create customer value.
- ** have the **E2E accountability** to drive strategy into execution and impact as to scientific and commercial content on respective media platforms

You will contribute by;
- **anticipating **changes** in the immunology **environment **and **collecting insights** on specialist community dialogues, disease area, product and channel preferences.
- creating a **publishing strategy **how to build impactful HCP relationship and maintain it based on the customer journey archetypes via a Global/regional **editorial calendar**.
- ** Providing strategic and content guidance** to solution teams in the European Community,

Driving consistency at EU level in the way key strategic activities will be executed in alignment with EU cross-functional and global partners. Lead in how content is repurposed across multiple platforms.
- ** internally educating **on what platforms the target audience uses and when they use them, how to engage with the audience, and how to leverage events/create presence and establish a company identity within the relevant community.

**Interested? For this position, we believe you have worked some time in pharma, either in medical or marketing with solid knowledge of therapy area(s), high interest in communication and clinical data and experience of pharma compliance**
- Minimum 10 years of healthcare-related medical experience, or sales/ marketing, or market access experience in the pharma industry. Experience of working at either European or multi-country level and in a matrix organization.
- Track record of leading cross-business/cross-functional planning, collaborating and solution building
- Extensive recent experience in dermatology/rheumatology/immunology and strong technical expertise across the early engagement and commercialization spectrum
- Omnichannel/multichannel experience incl use of multiple platforms and communication channels
- Demonstrated experience of pharma compliance and governance activities and their pragmatic implementation

**Why you should apply**

At UCB, we strive to attract passionate and outstanding talents who thrive on change and are ready to bring real value to patients. Working for us you’ll discover a place where you can grow and express your full potential. We place an emphasis on innovation, collaboration and impact. Through meaningful recognition and a motivating work atmosphere, we aim to provide an optimal experience by caring about and valuing our employees - just as we do for the patients we serve.

**About us.**

UCB is a global biopharmaceutical company, focusing on neurology and immunology. We are around 7,600 people in all four corners of the globe, inspired by patients and driven by science.

At UCB, everything we do start with a simple question: “How will this create value for people living with severe disease?”. We are on a journey to become the patient-preferred biopharma leader by delivering medicines and solutions that improve lives. We want to ensure the creation of patient value, now and into the future, while contributing to a society where a population of 8 billion people and more should be able to live a good life within limited resources of one planet.

UCB and its subsidiaries e