Product Manager Belux

il y a 2 jours

Antwerpen, Belgique CSL Behring Temps plein

Reporting into the Head of Marketing BeLux the incumbent will develop and execute strategic plans and partner with the business team.

**The Role**:

- You will lead the development and execution of strategic plans in close collaboration with the business team (cross-functional team), including in-depth analyses of the market and in line with the overall Belux and international strategy
- You will develop and execute initiatives/campaigns as a part of the tactical plan, in order to achieve commercial success in terms of value and volume
- You bring the brand story to life through innovative, patient-centric marketing campaigns and materials that you will design and implement
- You will develop the digital multichannel marketing strategy by proposing, testing and adapting new channels to reinforce customer interaction and satisfaction
- You will drive and challenge these initiatives as a lead in strategical and operational excellence
- You will ensure brand advocates involvement
- You will seek new business opportunities and optimize partnerships with GPOs in order to develop the total market and market share of our products
- You will work closely together with Medical Advisor, Key Account Managers and Market Access Manager
- You will actively contribute to the tender market by providing promotional materials, success in execution of the collaboration and preparation of the next tenders
- You will develop and execute (pre-) marketing activities for new product launch
- You will ensure stakeholder management
- You will monitor and report on effectiveness of marketing activities and promotional budget to enhance culture of excellence
- You will work closely together with all other departments to guarantee execution of the strategic plan in line with the compliance requirements

**Your skills and experience**:

- Graduate degree or equivalent required. Postgraduate business qualification preferred
- Scientific Degree is an asset
- Fluent in Dutch, French and English (spoken and written)
- At least 10 years of relevant commercial expertise in the healthcare industry.
- Successful experiences in Hospital Business and / or Orphan drugs is an additional advantage.
- Digital marketing knowledge and experiences

**Our Benefits**:
We encourage you to make your well-being a priority. It’s important and so are you. Learn more about how we care at CSL.

**About CSL Behring**:
CSL Behring is a global leader in developing and delivering high-quality medicines that treat people with rare and serious diseases. Our treatments offer promise for people in more than 100 countries living with conditions in the immunology, hematology, cardiovascular and metabolic, respiratory, and transplant therapeutic areas. Learn more about CSL Behring.

**We want CSL to reflect the world around us**:
As a global organization with employees in 35+ countries, CSL embraces diversity and inclusion. Learn more about Diversity & Inclusion at CSL.

**Do work that matters at CSL Behring**:

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