Global Digital Media Manager

il y a 2 semaines

Lembeke, Belgique Lotus Bakeries Temps plein

Belgique- Lembeke - HeadquartersIn this vital role for the execution of the corporate strategy, you have an all-round role taking complete ownership of shaping the Global Digital Media Strategy for Biscoff and the Natural Foods brands with a focus on continuous modernization.This vacancy offers you the unique opportunity to take the lead in formulating the new Lotus global digital media strategy, defining a suitable operation model and implementing it in several big consumer markets (US, UK, France, China,) and this in close collaboration with a selected global media agency and the local marketing teams.

La poste en détail
- As Global Digital Media Manager you are responsible to shape and implement the new digital media strategy in several key markets, acting as a strong digital knowledge center, in order to expand the brand’s digital media footprint.
- You will focus on Biscoff and on Natural Foods brands (Bear, Nākd, Trek).
- You will develop a clear methodology (KPI’s, reports, and scorecard templates) in order to measure/analyze the performance of digital media within the different markets and to enable a consistent model across the company.
- You will lead the performance analysis of different media, analyzing the data and compiling data into new learnings to develop actionable recommendation for how to optimize the strategy and move the brand forward on digital channels.
- You will advise local marketeers on their local digital media planning and challenge the media proposals, in order to guarantee the right skill level and digital knowledge throughout the company.
- You will benchmark and negotiate with the agencies, to maximize ROI. You are the first point of contact for the global media agency. You will set-up the best operating model that fits with Lotus’ new digital strategy, taking into account media buying on different digital channels (Google, Instagram, Facebook, TikTok,..), creative development and production of assets suitable for several key markets and digital platforms.
- You will design and implement the new data-led influencer marketing strategy, which resonate with influencers and their followers to create genuine advocacy for the brand, prompting conversation around our brand and define the role that Influencers Marketing will play in the full digital media strategy.
- You will collaborate with the agency on the creation of content for optimized campaigns that drive business performance.
- You will facilitate the local marketing teams to work together with the country arms of the global agency and drive excellent execution.
- You will partner closely with the Global e-commerce team for synergies across digital marketing efforts.
- You will work closely together with the Global Brand managers on developing consistent & inspiring brand content, in line with the new brand positioning/key.

Profil
- You hold an Master’s degree in Marketing and/or Communications, by preference with a specialization in Digital Marketing and you have experience as a Digital Media Specialist in a consumer good environment.
- You have a strong international expertise and you understand the full media mix from strategy to creative production and execution. You are comfortable managing media agencies and have experience in media testing and reporting.
- You have an acute understanding of Instagram, Facebook, Tik Tok and Youtube as well as programmatic. Understanding APAC social platforms like WeChat, Weibo, Douyin, etc. is a plus. You have a strong understanding of branding and performance tactics on digital channels. You bring relevant experience in influencers marketing.
- You have an entrepreneurial spirit, getting energy from creating new opportunities and looking for different inroads.
- You take strong ownership within this new role, driving results on both the short and long run. You work independently, are flexible and you go the extra mile.
- You are a team player and have strong communication skills which you will deploy in relation to the local marketing teams and the global brand teams.
- You have a learning mindset, adapting to the rapidly evolving digital media environment.
- You have an analytical and strategic mind, you are able to interpret analytics, communicate results and formulate strategy.
- You have strong presentation and writing skills, the ability to simplify ideas and communicate confidently.
- You are fluent in English.

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