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Brand Activation Lead
Il y a 4 mois
Join the **Growth Hub BeLux team** of **Sanofi **as a **Brand Activation Lead**.
In this position you will be responsible for **Managing and executing End2End Consumer & Shopper engagement journey** for a given category as well as brand management, consumer & shopper activation, CMI and innovation execution and digital and media execution. In this role, you will join us on an exciting journey of driving the category growth and execute the growth plan through collaboration.
In this role you will:
- Implement the category strategy for all consumer & shopper activations
- Develop consumer communication tools that supports category and customer growth plans
- Continuously identify opportunities that can win with consumers/shoppers and drive future growth
- Develop strong collaboration with cross functional teams (shopper and HCP, customer, growth performance, medical, regulatory) and global teams when relevant
- Develop, align and execute all consumer activation materials for a given category, including ATL communication materials (TVCs, tags, outdoor and indoor communications, sponsorships, radio ads), all digital creative materials and media planning (yearly strategic planning, tactical plans, optimization; website content)
- Develop, align and execute all shopper activation material together with proposing adapted strategy depending on category objectives and global insights
- Analyse market trends and activation results in order to propose action plans to maximize growth
Profiel:
- **Bachelor **or **Master **degree in business or **marketing**:
- **3+ years’ experience in marketing in Consumer Healthcare or FMCG**:
- Knowledge, experience and interest in **digital channels**:
- Creativity, communication, innovation, leadership skills
- Strong project **management skills**:
- Oral and written fluency in **Dutch, French and English**
Aanbod:
We offer you:
- Full-time position in day shift at Sanofi in **Diegem**:
- **An attractive salary package**:
- Evaluations
- Educations
- **Career opportunities** in a growing organization where involvement, integrity, entrepreneurial spirit and collaboration are driving values
